Queer as false memory syndrome

Windy Miller - too much cider again. At least he didn't pass out this time.

Windy Miller – too much cider again. At least he didn’t pass out this time.

As I get older – which I gather many other people are also doing – I become ever more interested in popular and, even more so, unpopular folk traditions. Tomorrow is a belter of a day in the folk weirdness calendar: May Day. It’s like a clarion call for every nut job in the land to emerge, dress up like a character from Camberwick Green and drink themselves into even more incoherence than when they got up. But I do love it.

The Bard himself: under a pseudonym, Shapps wrote all of Shakespeare's plays and pipped Jeffrey Archer to 100m gold at the London Olympics. And found time for pint and a game of bingo. A colossus.

The Bard himself: Shapps wrote all of Shakespeare’s plays apart from King Lear, which was of course by Jeffrey Archer; and who can forget how he pipped Norman St. John Stevas to the 100m gold at the London Olympics? And still found time for a pint and a game of bingo with some hard-working families. He is also a former Mayor of Trumpton.

Today, 30th April, is big enough in its own right. It heralds both Walpurgisnacht in Germany – apparently,  party time for airborne witches – and here in the UK, May Eve, the night upon which Shakespeare’s A Midsummer Night’s Dream is set. Yes, today. Summer in April is something only The Bard or possibly Grant Shapps would try to get away with (what is it about Conservative Party chairmen and Walter Mitty-esque relationships with reality? I think the clue may be in the question).

England – and it’s this part of the UK that I write from – has quite a set of insane folk traditions lined up for 1st May. Here’s a quick run-down of some of my favourites:

  • Weighing the mayor (High Wycombe, Bucks)
  • Corby pole fair – people are put in stocks and only released after paying a ransom (Corby, Northants)
  • Pretend dancing bears – a boy puts a sack over his head and pretends to be a dancing bear, complete with pole (Blackburn, Lancs)
  • Ducking Day – shoving people’s heads into buckets of water if they don’t have a branch of whitethorn or elm on their clothes when approached (Devon and Cornwall)
  • Mass punch-ups (for example at Wrekin Wakes, Shropshire)
  • Horse decorations (especially in the north west)
  • Jack-in-the-Green – a wicker-adorned character put on by chimney sweeps, as a way of collecting money to see them through the lean summer months (London)
  • May Goslings – a kind of second April Fool’s Day (Cumbria, Lancs and elsewhere)
If you want to know about the Coconut Dancers of Backup in Lancashire, you need a copy

If you want to know about the Coconut Dancers of Bacup in Lancashire, you need a copy

The source for all this knowledge I seem to have, but don’t really, is a hefty tome by leading English folklorist Steve Roud called The English Year. It’s a big old £30 book, but worth every penny. Here’s Nicolas Lezard’s review in the Guardian from a few years ago – he loves it too: http://www.theguardian.com/books/2008/jan/26/history3.

Jolly amusing stuff. But there’s deeper meaning in it too. The folk traditions Roud describes are little chinks of light into two things: some of the older history of how life was lived in towns and villages centuries ago; and how people in more recent times have felt about their past, often yearning for a simpler, pre-modern idyll that almost certainly never existed.

As regards the latter, I’m referring to Eric Hobsbawm’s apercu that much ‘tradition’ is not as old as it appears. His famous book The Invention of Tradition is probably a wise companion piece to anyone reading The English Year. http://www.cambridge.org/gb/academic/subjects/history/regional-and-world-history-general-interest/invention-tradition-2.

Gaelic football: a very Victorian invention. Though hurling is genuinely a very old sport.

Gaelic football: a very Victorian invention. Though hurling is genuinely a very old sport.

A huge amount of what we imagine to come from the deep past is in fact a product of the rather camp imaginings of some Victorian antiquarian or other. They were grasping, it seems, to keep onto a simpler and more colourful past that, in the age of industrialisation, seemed to be slipping away. Scottish clan tartans and Gaelic football (the latter dates only to the 1880s) are but two striking examples.

Thomas Hardy, writing in the late Victorian era, often featured in his novels a transition from a romanticised pre-industrial, pre-railway Wessex to something more modern, corrupt and urban – the Wessex Hardy lived in when he was writing. Books like The Woodlanders, Tess of the D’Urbervilles or even Jude The Obscure are melancholy paeans to a lost past; a past that was becoming more exotic to readers with every passing year. Hardy was perhaps more devoted to the truth than most. Many Victorians heavily remixed the past they were seeking to honour. Because, ultimately, a tradition is something that lives in the present. And in the present, it is natural to cobble together your best guess at the past – and even improve it where it’s not really what you’re looking for – through half-remembered bits and pieces. You can fill in the rest. It’s that act of creativity which is perhaps the most interesting thing about folk “traditions”.

Original is best - back to basics

Original is best – back to basics

All this creatively inaccurate remembering is just as relevant today, as many of us who work in the world of brand communications will recognise. We live in a time where the retro and the contemporary are almost indistinguishable. The recent recession brought a deluge of nostalgia branding – those Hovis ads came back, we got lots of 1940s typography on our hession carrier bags and so on. It’s still going on. Even Football Focus now shows the club badges on the screen in the background in monochrome. At times of difficulty, we like to be reminded of simpler times, when things just worked and quality was quality. We become averse to the mess and waste we associate with today. It was ever thus.

When it comes to invented tradition in the world of branding though, you can’t beat the sheer gumption of the ads of Werther’s Originals in the 1990s. This product simply didn’t exist in the UK when I was a child in the 70s and 80s; but appeared in the 90s with a fully formed back-story. The ads featuring an old man enjoying them with his grandson. He is thrown into a nostalgic reverie, as if he’s recalling having enjoyed them as a child watching Buster Keaton matinees at the picture house. Unless he spent his childhood in Westphalia in Germany, where Werther’s does have a history, this is pretty unlikely. Werther’s Originals were every bit as 90s as Brett Anderson singing Animal Nitrate at the Brits, looking like a girl.

But since when did we let the truth get in the way of a good story?

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Blame and its illusions: an RSA Short by Brené Brown

Quite funny this:

This is from a talk at the RSA, in which the American sociologist and writer explains the toxicity of blame. Not only is blaming people not usually really about some right-minded demand for accountability, it tends towards the opposite. Seen for what it is:

Blame is simply the discharging of discomfort and pain.

Her point is that our focus on finding someone responsible is really a way of avoiding the messy truth of events. We blame individuals because it gives us the illusion of things being more controllable than they really are – a fantasy most of us are hopelessly lost in most of the time. We need someone else to have ’caused’ our problem, because that’s a neat, wrapped-up thought that appears to do the job of providing an “answer” – which is really what we want.

Dr Brown’s website is worth a gander: http://brenebrown.com. “Maybe stories are just data with a soul,”  she says. I prefer to think of it the other way around. Maybe data are stories in search of a soul.

Sometimes there is an inverse proportionality between album sales and quality. Exhibit No1: the execrable "Soul Provider" by master long-hair-at-the-back exponent Bolton. See how I took the cold, raw data of album sales there and injected some soul into it?

Sometimes there is a direct, proportional relationship between album sales and the need to throw up over the recording artist. Exhibit No1: “Soul Provider” by master long-hair-at-the-back exponent Bolton. See how I took the cold, raw data of album sales there and injected some soul (and bits of my breakfast) into it?

Which is where qual comes in. Like barber-worrying soft crooner Michael Bolton, we are perhaps “soul providers”.

Actually, I hope nothing like Michael Bolton, as having analysed his work, I’ve found every last note of it to be total pants.

I seem to have lapsed into blame again. It is, as Chicago once put it, a hard habit to break.

Enough crap white soul for one day. I’ll give the final word to Mark E. Smith, in an onstage rant during The Fall’s “A Part of America Therein” tour in 1981. This line turns the tables on the blame-merchants with acid simplicity:

I am not here to cheer you up.

A line I never tire of repeating, if only in my head.

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Another great election tool (and it’s not a politician)

http://www.theguardian.com/politics/ng-interactive/2015/apr/20/election-2015-constituency-map

The Grauniad has a nice interactive tool on the website now, allowing you to check the polls constituency by constituency (click on the link above).

I also like the UK map on there a lot, which is morphed to reflect where most people live. It’s a great antidote to those more strictly territorial maps which make the country look like it’s about 80 per cent Conservative. In this one, the urban Labour seats are given their fair due and you get a much better idea of what colour different regions of the country are. Democracy is about people after all.

Last year, the mutts of Billy Idol and Cristiano Ronaldo fought it out for best in show

Last year, the mutts of Billy Idol and Cristiano Ronaldo fought it out for best in show

I heard one commentator describe this election as “an ugly dog competition”, which is why perhaps the leaders are finding it so hard to make any headway against each other – it’s not such an inviting choice for many, I suspect. The irony is, there is a bigger ideological divide between the parties now than at any time for several decades; there is a very stark choice for what direction Britain’s future will take. This one really matters. But I suppose you need to have switched on to politics to some extent to even realise that much. It seems many haven’t.

But as my fellow Ulsterman Col. Tim Collins said on The World At One today, if some imagine they are sticking two fingers up to the established order by not voting, they are wrong. As he put it, if you want politicians to crap themselves, tell them you’re certain to vote – and actually do it.

In the same World At One panel discussion, comedy god Armando Iannucci pointed out that a candidate rushed for time will visit an old people’s home over a university, because he/she knows proportionately many more will vote there. This carries through into policy choices too, with sometimes inequitable results. Should financially-struggling younger voters really have taken quite as much of the economic pain as they have in recent years, versus better off pensioners? If more young people voted, perhaps generational inequality might have been more challenged. Politicians are supposed to govern fairly, but they are also expected to listen to voters. That’s voters – people who actually cast a vote. (Incidentally, an interesting article from Iannucci on the need for more truth-telling in politics here: http://www.newstatesman.com/politics/2015/04/armando-iannucci-it-s-time-very-british-revolution).

Oh and if by some weird chance you’re reading this in the UK and aren’t registered vote, you need to register today!! Probably worth mentioning, just in case.

Don’t get in touch with me on 8th May, I’ll just warn any potential clients now. I will have had no sleep.

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Not sure who to vote for on 7th May? Try this

http://www.positiondial.com/home

This comes recommended by my former employer @benatipsosmori, I see from twitter.

And do make sure you vote, please. It’s not a Love-o-rution, or whatever – it’s a General Election. If you’re a grown-up, you can vote in it.

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Coppola’s “The Conversation”: the human side of the professional listener

I’ve long thought that every qualitative researcher – or anyone who has spent long hours listening back to imperfect voice recordings and working out what they mean – should watch this film. The trailer is much cheesier than the film by the way. The Conversation is really a much more subtle, tense, claustrophobic psychological thriller than this clip suggests. It’s one of the great 20th Century films.

Surprising that it’s half-forgotten these days: written and directed by Francis Ford Coppola in his prime (released in 1974), it won the the Palme d’Or at Cannes and only missed out on the best picture Oscar to another Coppola film, The Godfather Part 2. Perhaps its release around the time of Watergate, which was coincidental, led US audiences to associate it with that sorry episode in American history; perhaps it has been pigeon-holed as a period piece; or maybe it’s just too scratchy and discomfiting. But make no mistake, The Conversation is a brilliant piece of art.

conversationIt’s about a professional surveillance man, a sound-recording expert, played by Gene Hackman. He’s been tasked to bug a couple and record their conversations. He records them in a noisy public space, Union Square in San Francisco, then has the task of deciphering their words. The sentence he plays back over and over and over is “He’d kill us if he got the chance.” But Hackman has to tinker a lot with the recording to make this out; and the emphasis in the sentence seems to change depending on how he cleans and amplifies the sound.

Hackman becomes concerned the couple are in mortal danger from his employers and, against his professional training, starts to get personally involved in their case. But what he finds isn’t what he expected; meanwhile, his employers start bugging him

At one level, this is a film about surveillance, the invasion of privacy and post-McCarthy-era paranoia. But at another level it really strikes a chord with my work. Because it’s also about the internal moral tensions involved in being a professional listener.

Audio technology has moved on since 1974 ... here, the new Olympus digirecorder being put through its paces

Audio technology has moved on since 1974 … here, the new Olympus digirecorder being put through its paces by genetically engineered twins

Like Hackman, we are out there to elicit personal and sometimes emotionally revealing words from people (albeit that we do it consensually with willing research participants). We sit there with our best Carl Rogers faces on, nodding and encouraging, looking slightly blank, being good listeners. Then we make sense of the outpourings, package it all up for our clients – and walk away. But what lingers for me after my research projects isn’t, in truth, the client’s end decision to go with a bigger font and updated logo on their 500g pack – it’s the vivid glances into people’s real lives I’ve been privy to during the fieldwork.

The Conversation also depicts the process of semantic analysis, focussing intensely on the possible meanings of a few key words. It’s the best example in cinema of taking a phrase and repeating it over and over, until the meaning seems to change. It changes not just because of Hackman’s technical skill with the recording equipment, but because his interpretation shifts in the light of other information he’s discovering, about this couple and his employers. Context is all. Maybe you didn’t hear what you thought you heard. One to think about the next time you’re behind the mirror at a research facility.

I always find a Courtney Pine number a great consolation when I've torn my apartment to bits looking for bugging devices

I always find a Courtney Pine number a great consolation when I’ve ruined my house in the search for insight

Now, it is of course rare in qual research for one utterance by one participant to be quite so pivotal as the telling sentence in The Conversation. We’re not dealing in murder plots, unless some of our leading multiple grocers are using point-of-sale material to poison us all on behalf of Putin’s FSB. But there’s a lot in Hackman’s guilt-ridden listener for us I think. Hackman’s pulling apart of his own apartment at the end of The Conversation is a stark metaphor for the self-deconstruction we all do when we really question ourselves deeply. It’s the process qual researchers need to go through in the course of developing ourselves professionally. Analysing other people’s motivations, behaviours and emotions requires you to take yourself apart too – even if it’s not quite as bleak as the Hackman apartment scene for most of us.

Even Gene Hackman at the end of The Conversation still had his saxophone. There’s always something interesting left when you strip away the layers. It might even play a tune.

http://www.theguardian.com/film/the-conversation

http://www.identitytheory.com/listening-to-the-conversation/

http://www.rottentomatoes.com/m/conversation/

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“To be thus is nothing; But to be safely thus …” Loss aversion and the human cost of economic cycles

Those with a passing familiarity with behavioural economics will have heard of “loss aversion”: as described by Tversky and Kahneman, it’s the idea that losses have twice as powerful an effect psychologically as gains. No surprise then to come across an article, Out Of The Loop, while leafing through the ESRC’s “Britain in 2015″ magazine, with the sub-header:

People do not psychologically benefit from economic expansions nearly as much they suffer from recessions.

The short video above, from Jan-Emmanuel de Neve of LSE’s Centre for Economic Performance, shows how what David Cameron once called GWB (general wellbeing) gets left behind by GDP (gross domestic product – a measure of the overall economic fortunes of the nation). Cameron did say back in 2006 that GWB was the more important measure, but something tells me he may be tempted to forget that in the run up to the election. The economy is growing at last (three years later than advertised) but people’s wellbeing will take even longer to recover. There are many reasons for that, but partly it’s about the good old loss aversion effect.

Lagging behind. Lance Armstrong stopped at nothing to nobble his opponents.

Lagging behind. The guy in the black shirt really has no chance of winning the Giro d’Italia – fundamentally wrong approach to cycling there. I’m sure his wellbeing score’s going to suffer.

A period of hardship has a much bigger impact psychologically upon the people affected than is allowed for by traditional ‘rational actor’ economic theory. The lazy assumption used to be that if a country grew its GDP over the long term, that was effectively the same as growing the wellbeing of its people. Feelings of wellbeing do generally rise when GDP rises, that much is true; but there is an important caveat to how the two interrelate. It’s about how we experience – and subsequently regard – periods of loss.

As de Neve explains, measures of wellbeing show it taking a relatively big, lingering hit from even small recessions. Wellbeing sinks further than the economy does in the bad times. Psychologically we are knocked for six. And when the economy picks up and starts to grow, we are slow to follow.

Not much to show for 6 years in the gym

Not much to show for 6 years in the gym

Unlike pounds and pence, we have feelings, memories and experiences. These move to a different rhythm than the economic cycle. By the time the next recession hits, “wellbeing” may have only managed to claw its way back up to square one again.

So the link between GDP and wellbeing is not about the overall trend – it’s about the frequency of the dips, those reminders of our frailty and vulnerability. We are haunted by memories of how bad things have been and how bad they could be again. Why are we like this? Well, it makes sense.

Having to cope with negative events engages you. You face up to truths and make changes. You want to make sure you’ll be better prepared next time. Not to do so is to leave yourself vulnerable. So you see to the defences first; only when you are safe can you start to relax. In football terms, we tend to be much more like George Graham than Mario Zagallo: the beautiful game has to wait until the defence is sorted out.

Macbeth yesterday

Macbeth yesterday

Macbeth achieved his ambitions, only to find it impossible to enjoy what he thought he wanted (“To be thus is nothing; But to be safely thus …”). OK, so we haven’t all murdered our way to the Scottish throne – at least I don’t think I have.

Iain Dowie: wordsmith

Iain Dowie: wordsmith

But I wonder if there isn’t something we can do to let our wellbeing recover more quickly from the setbacks of economic slumps. Shakespeare didn’t have a word for it, but Iain Dowie, the former manager of Crystal Palace, did: bouncebackability.

A book I’m reading, Professor Paul Dolan’s Happiness By Design, offers a way. Dolan defines happiness as “experiences of pleasure and purpose over time” (my italics). Wellbeing, says Dolan, isn’t about how we think, it’s about what we do. Perhaps our recovery can be speeded up if we have a sense of wellbeing less exposed to the buffeting of economic winds and based more upon the people and activities that have meaning for us. After all, money – and GDP for that matter – is only ever a means to another end.

See also: http://shorequalblog.com/2011/06/05/stampede-of-the-social-animals-more-be/

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A new year, an old resolution: Saying no to crap

Simon Riley:

Martin Weigel’s “Canalside View” blog gets the year off to a great start. He’s so right on this. We spend just as long – longer usually, in my experience – on the stuff that ends up being a bit bollocks as on the stuff we can be justly proud of. Goes for research as much as Martin’s field of advertising. Let’s all do less crap. Happy new year!

Originally posted on canalside view:

not funny

(It’s a new year. A good enough reason as any to revisit and recommit to an old resolution).

Look past all the rhetoric, the confident future gazing, the self-congratulation, the slick case studies, the awards, the campaigns du jour, the smartass blogs, the authoritative keynote speeches… and it’s plain that the vast majority of what we produce as an industry isn’t brilliant or even good.

Most of what our industry puts out into the world is banal, and unremarkable. Or worse, patronizing, derivative, lazy, insulting, hectoring, clumsy, polluting, stupid, repetitive, intrusive, toxic. Or just plain irrelevant.

Perhaps this is not surprising at all. Perhaps advertising simply conforms to what the American science fiction writer Theodore Sturgeon termed ‘Sturgeons Revelation’ (or Sturgeon’s Law as it is often referred to). As he put it in in the March 1958 issue of Venture magazine:

I repeat Sturgeon’s Revelation, which was wrung out of me…

View original 297 more words

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