Simon Riley, Shore Qual
Shore Qual Research and Consultancy
Swirling Twitter currents
- RT @prospect_uk: How did austerity conquer the world? bit.ly/13NIiC8 16 hours ago
- Sad to read of death of Brian Greenhoff, valued player in Utd's trickier times. Member of 77 Cup-winning team: most satisfying of all wins 16 hours ago
- RT @Clear_Global: Linear photo albums are a thing of the past. Make way for what comes next.... tcrn.ch/12uRs3D #photography #storyte… 16 hours ago
Tag Archives: consumer
Different Class
BBC research: new UK “class” system Our traditional three classes are now seven. A research unit within the BBC, BBC Lab UK, has conducted a study delving into class identity in Britain to come up with a more meaningful, contemporary … Continue reading
Posted in 21st Century Britain, Society
Tagged BBC, Britain, consumer, Cultural capital, ethnography, identities, research, Social class, society
Leave a comment
Start The Week: on “big data”
Start The Week (Radio 4): Big Data Here’s a link to this morning’s Start The Week, discussing “big data” and mathematical modelling of data. Well worth a listen. Contributions are from James Owen Weatherall on physicists in finance, Marcus du … Continue reading
Posted in 21st Century Britain, All Over The World, Society
Tagged BBC, behavioural economics, Big data, Business, consumer, Daniel Kahneman, economy, happiness, philosophy, Psychology, Social Sciences, society
2 Comments
Mind the gap between the audience and the brand
As a massive London-phile (not sure it’s a word but I can’t stomach asking Boris Johnson what London would be in Ancient Greek), who no longer lives there, I’ve enjoyed on my recent trips into the Smoke the video advertising … Continue reading
Posted in 21st Century Britain, Brand communications, Media, Qual Research, Semiotics, Society
Tagged Advertising, brand communications, brands, communications, consumer, culture, logo, London, media, society
Leave a comment
Kahneman in conversation with Evan Davies and Prof Paul Dolan
Kahneman discusses Thinking Fast And Slow at LSE with Evan Davies and Paul Dolan For those interested in psychology and behavioural economics, here is a quick link via Prof Paul Dolan’s site to an hour’s discussion between Evan Davies, Dolan … Continue reading
Posted in 21st Century Britain, All Over The World, Brand communications, Qual Research, Shore, Society, Techniques
Tagged Advertising, behavioural economics, brand communications, communications, consumer, Daniel Kahneman, decision-making, happiness, marketing, philosophy, Psychology, qualitative research, society
Leave a comment
How We Took Control Over Our Stiff Upper Lips
Ian Hislop’s Stiff Upper Lip – An Emotional History of Britain I never tire of watching Peter Cook‘s WW2 officer announcing to valiant subordinate Jonathan Miller in Beyond The Fringe: Perkins, I want you to lay down your life. We … Continue reading
Posted in 21st Century Britain, Society
Tagged BBC, Britain, British, Comedy, consumer, culture, ethnic identity, ethnography, identities, Northern Ireland, society
Leave a comment
Fuel “panic”: when laissez-faire crisis management met the rational herd
We’ve seen over the last week a great illustration of why government and companies ought to listen to behavioural economists – and social researchers generally for that matter. I bought fuel on the way into my meeting in London on … Continue reading
Public image limited – and metrosexuals’ kindly uncles
Stuffed like a museum coypu with fieldwork last month, January was a vintage period for methodological learnings for me: new experiences and new twists on familiar ones in front of the Great British Public. Unlike the coypu, I’ll be living … Continue reading
Everybody will be doing behavioural economics in qual
Do you see what I did there? The title’s speculative, but no more so than the communication to the American public by Barack Obama’s team two weeks before the 2008 Presidential Election, to get the vote out: “A Record Turnout … Continue reading
Posted in 21st Century Britain, All Over The World, Brand communications, Innovation, Media, Qual Research, Shopping, Shore, Society, Techniques
Tagged AQR, behavioural economics, communications, consumer, Dan Ariely, Daniel Kahneman, ethnography, Jonah Lehrer, Mark Earls, Nudge, qual, qualitative research, Richard Thaler, social science, society, Thaler, Wendy Gordon
Leave a comment
Choice as a barrier to change – from RSA Animate
Just passing this one on, really: it’s one of those lovely RSA Animate illustrated talks, with Prof Renata Saleci’s views on how the proliferation of individual choice keeps us all from asking bigger questions (or at least, from doing anything … Continue reading
Posted in 21st Century Britain, All Over The World, Society
Tagged capitalism, choice, consumer, economy, marketing, politics, Renata Salecl, RSA Animate, Simpsons, society, twitter
Leave a comment
Angelic Upstarts: Lynx Turns Boys Into Men
I notice the Lynx Fallen Angel tv ads now have a comedy addendum (see above). What better way to seal the deal with the target audience than some irreverent visual gags with our now familiar fallen angelic lasses? Rule No1 … Continue reading
Posted in 21st Century Britain, Brand communications, Media, Semiotics, Society
Tagged Advertising, brand communications, consumer, culture, Deodorant, Greek myth, Lynx, marketing, media, men, Target audience, Unilever
Leave a comment
