Monthly Archives: September 2011

Organ Freeman: Thaler on Nudge

Professor Richard Thaler, co-author of Nudge, is one of the most sought-after people in the world at the moment. His behavioural economics (BE) snowball is now well down the hill, has taken out some skiiers and is about to roll … Continue reading

Posted in 21st Century Britain, All Over The World, Brand communications, Media, Qual Research, Shore, Society, Techniques | Tagged , , , , , , , , , , | 2 Comments

Chairman of the Board

I’ve had a really stimulating day today moderating an online community for some NPD work – with more to come this evening and the next three days on and off. The training from 20/20 in the States was really clear … Continue reading

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Ancestry: taboos eroded by science

Branding gets into the tiniest nooks and crannies, doesn’t it? Including our own biology.  For £340 you can buy the “Matriline and Y-Clan DNA Combo” pack from Oxford Ancestry Limited, run by Prof. Brian Sykes of Oxford University (whom you … Continue reading

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