Organ Freeman: Thaler on Nudge

Professor Richard Thaler, co-author of Nudge, is one of the most sought-after people in the world at the moment. His behavioural economics (BE) snowball is now well down the hill, has taken out some skiiers and is about to roll along the valley, chasing people around like that giant bubble thing from The Prisoner. HisContinue reading “Organ Freeman: Thaler on Nudge”

Chairman of the Board

I’ve had a really stimulating day today moderating an online community for some NPD work – with more to come this evening and the next three days on and off. The training from 20/20 in the States was really clear I think, though getting set up is never as quick as people tell you. We’veContinue reading “Chairman of the Board”

Ancestry: taboos eroded by science

Branding gets into the tiniest nooks and crannies, doesn’t it? Including our own biology.  For £340 you can buy the “Matriline and Y-Clan DNA Combo” pack from Oxford Ancestry Limited, run by Prof. Brian Sykes of Oxford University (whom you may remember from BBC’s Blood of the Vikings series). You send a DNA sample toContinue reading “Ancestry: taboos eroded by science”