Factoid of the day: qual is worth $6.37billion a year

Thanks to Italian ICG member Marcello Sasso for this, in response to a question from Sheila Keegan on the ICG email chatter thread: she asked, how much qual is done globally every year? Marcello quoted the 2011 ESOMAR figures on this. Qual research accounts for 19 per cent of global market research turnover (of which¬†18%Continue reading “Factoid of the day: qual is worth $6.37billion a year”