Systems 1 and 2: an accessible summary by TNS

… not that Daniel Kahneman’s┬áThinking Fast and Slow isn’t accessible – it’s a must-read and a good read – but I enjoyed this TNS paper. It’s a 14 page distillation of some of the main points about System 1 and 2 thinking. Brevity is always welcome. Life’s too short, is it not? Especially if you’reContinue reading “Systems 1 and 2: an accessible summary by TNS”

Innovation that actually helps people: a radical rethink of working gloves

Qual research is often part of a much bigger and longer process, be it developing a new product, creating an ad or segmenting customers. So it’s satisfying when you see something you have worked on come to fruition. I’ve really enjoyed working with Swedish design agency Pond on a couple of projects now, ethnographic workContinue reading “Innovation that actually helps people: a radical rethink of working gloves”

Too much choice?

Peter Curran hosts an interesting debate on whether too much choice is actually bad for society, on the iai online tv channel. Making the case is Renata Salecl, opposing is Lou Marinoff and somewhere between them is Lynne Segal. Choice: debate from the Institute of Art and Ideas