Machine learning and the future of human-shaped qual

Doing some research on this soon and it’s pretty new to me. Here’s an interesting article that explains the basics for anyone interested: Tech Crunch: machine learning I’m pretty confident it will be a long while, if ever, before machine learning usurps the proper research consultant as the deliverer of insights. But it’s worth thinking aboutContinue reading “Machine learning and the future of human-shaped qual”

Top Qual Tips 1: the generation vs illustration dichotomy

It’s time to post something actually useful – I hope – about qualitative research. After a long hiatus with this blog in 2015 for technical reasons – WordPress somehow produced an unbreakable security loop which prevented me and my IT guy accessing it for several months – I’ve managed a couple of ultimately quite self-indulgentContinue reading “Top Qual Tips 1: the generation vs illustration dichotomy”

Julia Holter: lucidity by the shore

Since I branded my qual consultancy Shore in 2010 – the ‘shore’ idea being qual research as a liminal, in-between place between communicators and the public – I find myself regularly awash with cultural references to shore-related stuff. I think it’s like when you buy a new Toyota Avensis and suddenly start noticing how manyContinue reading “Julia Holter: lucidity by the shore”

Drive to Swindon and find inner peace

Sometimes – well quite often – I come across a little film or piece of writing that identifies something I’ve long felt and articulates it better than I could. This piece from the School of Life, on what some time behind the wheel on the open road does for you, encapsulates why I’ve come toContinue reading “Drive to Swindon and find inner peace”