Monthly Archives: March 2016

Machine learning and the future of human-shaped qual

Doing some research on this soon and it’s pretty new to me. Here’s an interesting article that explains the basics for anyone interested: Tech Crunch: machine learning I’m pretty confident it will be a long while, if ever, before machine learning … Continue reading

Posted in 21st Century Britain | Leave a comment

Top Qual Tips 1: the generation vs illustration dichotomy

It’s time to post something actually useful – I hope – about qualitative research. After a long hiatus with this blog in 2015 for technical reasons – WordPress somehow produced an unbreakable security loop which prevented me and my IT … Continue reading

Posted in Qual Research, Shore, Techniques | Tagged , , , , , , , | 1 Comment

Julia Holter: lucidity by the shore

Since I branded my qual consultancy Shore in 2010 – the ‘shore’ idea being qual research as a liminal, in-between place between communicators and the public – I find myself regularly awash with cultural references to shore-related stuff. I think … Continue reading

Posted in All Over The World, Qual Research, Shore | Tagged , , , , | Leave a comment

Drive to Swindon and find inner peace

Sometimes – well quite often – I come across a little film or piece of writing that identifies something I’ve long felt and articulates it better than I could. This piece from the School of Life, on what some time … Continue reading

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