Innovation that actually helps people: a radical rethink of working gloves

Qual research is often part of a much bigger and longer process, be it developing a new product, creating an ad or segmenting customers. So it’s satisfying when you see something you have worked on come to fruition. I’ve really enjoyed working with Swedish design agency Pond on a couple of projects now, ethnographic workContinue reading “Innovation that actually helps people: a radical rethink of working gloves”