Stop me if you think that you’ve heard this one before …

For anyone who thinks you can understand an interview purely from the transcription, Exhibit No1: Mr. J Marr talking about his craft and sullen art. It’s only about 3 minutes in you realise he’s making very little sense verbally, but somehow alongside the riffing demonstrations, it all kind of hangs together. But you need all your senses and a familiarity with Marshall speakers to follow it.

I wish I’d done the interview, but that’s not my schtick. I get to interview people about incontinence and beer packaging (though not at the same time). But maybe I should get people to riff while they talk …

Published by Simon Riley

Qualitative researcher in the UK. I listen to people from all walks of life and think about what it all means. I work for leading brands, media companies and government.

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