A sign of the high unemployment times we find ourselves in, from the terraces of St. James’s Park. Newcastle Utd, at the time of writing, are beating Liverpool and the Geordie faithful are starting to indulge in some taunting of the travelling Liverpool support. Their choice of taunt is the old pastiche of Liverpool’s ‘You’ll Never Walk Alone‘, first used by fans of one of the London clubs in the 80s: “Sign on, sign on, with hope in your heart, cos you’ll never get a job.” I haven’t heard that one in a while. I also wasn’t aware the North East economy was in such great shape … but if you say “people in glass houses” to some football fans, they’ll take it as an invitation to break your windows.
Simon Riley, Shore Qual
Shore Qual Research and Consultancy
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