Shore Qual is Simon Riley’s freelance / independent qualitative research business and Strangers on the Shore is his blog.

Qualitative researchers have a unique perspective on what’s happening in Britain today. The core of qual work involves travelling around the UK listening to people from all walks of life about what’s important in their lives. Our job is to explore people’s real needs and wishes – we are led in our enquiries by participants themselves – and to communicate that to organisations that need to understand them, be it businesses, government or third sector organisations. In the course of this, qual researchers like Simon get to see and experience a huge breadth of UK society close up. It can be thought-provoking …

Running all over the sea, trying to get behind the weather.

Joseph Conrad, Typhoon

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