## “To be thus is nothing; But to be safely thus …” Loss aversion and the human cost of economic cycles

Those with a passing familiarity with behavioural economics will have heard of “loss aversion”: as described by Tversky and Kahneman, it’s the idea that losses have twice as powerful an effect psychologically as gains. No surprise then to come across an article, Out Of The Loop, while leafing through the ESRC’s “Britain in 2015” magazine, with theContinue reading ““To be thus is nothing; But to be safely thus …” Loss aversion and the human cost of economic cycles”