Systems 1 and 2: an accessible summary by TNS

… not that Daniel Kahneman’s Thinking Fast and Slow isn’t accessible – it’s a must-read and a good read – but I enjoyed this TNS paper. It’s a 14 page distillation of some of the main points about System 1 and 2 thinking. Brevity is always welcome. Life’s too short, is it not? Especially if you’re not getting enough variety in your life, it seems … this and more is explained in the Secret Life of the Brain article on http://www.tnsglobal.com/brain-game

TNS’s Brain Game website is worth a look more generally: some great stuff on here on consumer psychology, including how brands exist in the memory and what “attention” really is. Informative and well-presented. Thanks to fellow research consultant Arthur Fletcher of the ICG for putting me onto this.

 

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About Simon Riley

Qualitative researcher in the UK. I listen to people from all walks of life and think about what it all means. I work for leading brands, media companies and government.
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