segmentation – Strangers on the Shore

Which party will Calm Persistence favour?

I was interested to hear on The World At One the other day about the voter segmentation Populus (who have advised the Conservatives) have been using: BBC on Populus voter segmentation. There’s a test on there so you can see which category you’re in. The Populus segments are: 1. Comfortable Nostalgia: “They tend to be older,Continue reading “Which party will Calm Persistence favour?”