Tag Archives: ethnography

Top Qual Tips 1: the generation vs illustration dichotomy

It’s time to post something actually useful – I hope – about qualitative research. After a long hiatus with this blog in 2015 for technical reasons – WordPress somehow produced an unbreakable security loop which prevented me and my IT … Continue reading

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Queer as false memory syndrome

As I get older – which I gather many other people are also doing – I become ever more interested in popular and, even more so, unpopular folk traditions. Tomorrow is a belter of a day in the folk weirdness … Continue reading

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Which party will Calm Persistence favour?

I was interested to hear on The World At One the other day about the voter segmentation Populus (who have advised the Conservatives) have been using: BBC on Populus voter segmentation. There’s a test on there so you can see which … Continue reading

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Innovation that actually helps people: a radical rethink of working gloves

Qual research is often part of a much bigger and longer process, be it developing a new product, creating an ad or segmenting customers. So it’s satisfying when you see something you have worked on come to fruition. I’ve really … Continue reading

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Different Class

BBC research: new UK “class” system Our traditional three classes are now seven. A research unit within the BBC, BBC Lab UK, has conducted a study delving into class identity in Britain to come up with a more meaningful, contemporary … Continue reading

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Empathy, Outrospection (and Qual): an RSA Animate

Here’s an RSA Animate talk (see http://www.theRSA.org for more) from last year on the importance of empathy. As Krznaric sees it, more widespread practice at empathy – particularly cognitive empathy, where you fully step into another person’s shoes and see … Continue reading

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How We Took Control Over Our Stiff Upper Lips

Ian Hislop’s Stiff Upper Lip – An Emotional History of Britain I never tire of watching Peter Cook‘s WW2 officer announcing to valiant subordinate Jonathan Miller in Beyond The Fringe: Perkins, I want you to lay down your life. We … Continue reading

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