Tag Archives: communications

Johnny behavioural science mnemonics: EAST and MINDSPACE

It’s too late to improve Keanu Reaves’ acting, but there’s still hope for using behavioural economics to improve other outcomes. Here are a couple of ‘what to remember about behavioural economics’ mnemonics I thought I’d share, from my recent reading … Continue reading

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Top Qual Tips 1: the generation vs illustration dichotomy

It’s time to post something actually useful – I hope – about qualitative research. After a long hiatus with this blog in 2015 for technical reasons – WordPress somehow produced an unbreakable security loop which prevented me and my IT … Continue reading

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Which party will Calm Persistence favour?

I was interested to hear on The World At One the other day about the voter segmentation Populus (who have advised the Conservatives) have been using: BBC on Populus voter segmentation. There’s a test on there so you can see which … Continue reading

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From the archives: God’s gift to British advertising

Call me old school, but for me George Whitebread is still unrivalled as an all-round ad man. In this masterclass, he shows himself to be both an astute critic and a brilliantly original creative in his own right. Though his … Continue reading

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Black Mirror: Trailer Trash

Looking forward to the new batch of Charlie Brooker Black Mirror dramas, starting on Channel 4 on Monday 11th Feb. For the unitiated, Brooker’s darkly comedic vision delivers pacy drama, acidly accurate social commentary and dyspeptic belly laughs in equal … Continue reading

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Empathy, Outrospection (and Qual): an RSA Animate

Here’s an RSA Animate talk (see http://www.theRSA.org for more) from last year on the importance of empathy. As Krznaric sees it, more widespread practice at empathy – particularly cognitive empathy, where you fully step into another person’s shoes and see … Continue reading

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Tips from an even better writer than Joey Barton

Start The Week on Radio 4 this morning is about political writing, using George Orwell‘s essay Politics and the English Language as a launchpad: http://www.bbc.co.uk/programmes/b01q8l31. Orwell came up with six practical rules to help people avoid bad writing: Never use … Continue reading

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