Factoid of the day: qual is worth $6.37billion a year

Thanks to Italian ICG member Marcello Sasso for this, in response to a question from Sheila Keegan on the ICG email chatter thread: she asked, how much qual is done globally every year? Marcello quoted the 2011 ESOMAR figures on this. Qual research accounts for 19 per cent of global market research turnover (of which 18%Continue reading “Factoid of the day: qual is worth $6.37billion a year”

Happy Christmas from Shore

Saying Merry Christmas with a seasonal Shore image from my native Northern Ireland: the two mile beach at Portstewart. The gorgeous white sands could be Antigua, except they are actually snow. Even by Portstewart standards, this picture must have been taken in a cold year. 2011 was a funny old year, from manically busy periodsContinue reading “Happy Christmas from Shore”