Tag Archives: qualitative research

Johnny behavioural science mnemonics: EAST and MINDSPACE

It’s too late to improve Keanu Reaves’ acting, but there’s still hope for using behavioural economics to improve other outcomes. Here are a couple of ‘what to remember about behavioural economics’ mnemonics I thought I’d share, from my recent reading … Continue reading

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Top Qual Tips 1: the generation vs illustration dichotomy

It’s time to post something actually useful – I hope – about qualitative research. After a long hiatus with this blog in 2015 for technical reasons – WordPress somehow produced an unbreakable security loop which prevented me and my IT … Continue reading

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Julia Holter: lucidity by the shore

Since I branded my qual consultancy Shore in 2010 – the ‘shore’ idea being qual research as a liminal, in-between place between communicators and the public – I find myself regularly awash with cultural references to shore-related stuff. I think … Continue reading

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Knocked non-conscious: Joanna Chrzanowska’s AQR webinar

This is a webinar Joanna Chrzanowska of Genesis Consulting did for the AQR (http://www.aqr.org.uk) last month. It piqued my interest for at least two reasons. Firstly, it’s an illuminating trot through the roots of qualitative research and its relationship with ideas … Continue reading

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Coppola’s “The Conversation”: the human side of the professional listener

I’ve long thought that every qualitative researcher – or anyone who has spent long hours listening back to imperfect voice recordings and working out what they mean – should watch this film. The trailer is much cheesier than the film … Continue reading

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So connected you don’t have time to think? Susan Greenfield at the RSA

Quite an interesting talk at the RSA this, with neuroscientist Susan Greenfield plugging her new book Mind Change, in conversation with Jonathan Rowson, Director of the RSA’s Social Brain Centre (an extremely interesting bloke btw – and more about the Social … Continue reading

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Signs of life: why qual and semiotics are natural partners

I came across this today by Czech semiotician Martina Olbertova, via Joanna Chrzanowska’s brilliant and generous resource, the Qualitative Mind website (www.qualitativemind.com; follow her on Twitter on @QualitativeMind; Joanna’s site is full of great information and resources for qual researchers … Continue reading

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