Category Archives: Shore

Simon Riley’s qualitative research business

Government divided and confused, so is public – but business means business

This from Sir John Curtice the other day is a great reminder of the realities of public opinion on Brexit: Curtice for the BBC: what kind of Brexit. I picture the dashing data knight as Cleese’s Sir Lancelot at the wedding … Continue reading

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Long hot summer of Brexit may be about to get hotter

Never make predictions, they say, especially on blogs that people might read after the prediction has already died a death. But after England lose 17-16 to Colombia on penalties this evening, in a bizarre shoot-out in which Gloria from Modern … Continue reading

Posted in 21st Century Britain, Shore, Society | Tagged , , , | 2 Comments

Happy new year from Shore

I’m going to do more on the blog this year, he promises again – but this time he means it. But just to put 2017 behind us, I hereby recycle the Christmas tree of The Onion’s inestimable review of the … Continue reading

Posted in 21st Century Britain, Brand communications, Innovation, Media, Online, Qual Research, Shopping, Shore, Society, Techniques | Tagged , , | Leave a comment

Top Qual Tips 1: the generation vs illustration dichotomy

It’s time to post something actually useful – I hope – about qualitative research. After a long hiatus with this blog in 2015 for technical reasons – WordPress somehow produced an unbreakable security loop which prevented me and my IT … Continue reading

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Julia Holter: lucidity by the shore

Since I branded my qual consultancy Shore in 2010 – the ‘shore’ idea being qual research as a liminal, in-between place between communicators and the public – I find myself regularly awash with cultural references to shore-related stuff. I think … Continue reading

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Coppola’s “The Conversation”: the human side of the professional listener

I’ve long thought that every qualitative researcher – or anyone who has spent long hours listening back to imperfect voice recordings and working out what they mean – should watch this film. The trailer is much cheesier than the film … Continue reading

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Signs of life: why qual and semiotics are natural partners

I came across this today by Czech semiotician Martina Olbertova, via Joanna Chrzanowska’s brilliant and generous resource, the Qualitative Mind website (www.qualitativemind.com; follow her on Twitter on @QualitativeMind; Joanna’s site is full of great information and resources for qual researchers … Continue reading

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