Tag Archives: qual

Top Qual Tips 1: the generation vs illustration dichotomy

Posted on March 11, 2016 by

It’s time to post something actually useful – I hope – about qualitative research. After a long hiatus with this blog in 2015 for technical reasons – WordPress somehow produced an unbreakable security loop which prevented me and my IT … Continue reading →

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Knocked non-conscious: Joanna Chrzanowska’s AQR webinar

Posted on July 7, 2015 by

This is a webinar Joanna Chrzanowska of Genesis Consulting did for the AQR (http://www.aqr.org.uk) last month. It piqued my interest for at least two reasons. Firstly, it’s an illuminating trot through the roots of qualitative research and its relationship with ideas … Continue reading →

Posted in Brand communications, Qual Research, Society, Techniques | Tagged , , , , , , , | 1 Comment

Coppola’s “The Conversation”: the human side of the professional listener

Posted on February 5, 2015 by

I’ve long thought that every qualitative researcher – or anyone who has spent long hours listening back to imperfect voice recordings and working out what they mean – should watch this film. The trailer is much cheesier than the film … Continue reading →

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Organising chaos: what co-creation workshops can do

Posted on March 27, 2014 by

I came across this today and thought I’d share it, though I wasn’t involved in this work myself. It’s a workshop done by the Bristol-based Pervasive Media Studio, a co-creation “ideas lab” on the Internet of Things. Worth a watch, … Continue reading →

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Empathy, Outrospection (and Qual): an RSA Animate

Posted on February 1, 2013 by

Here’s an RSA Animate talk (see http://www.theRSA.org for more) from last year on the importance of empathy. As Krznaric sees it, more widespread practice at empathy – particularly cognitive empathy, where you fully step into another person’s shoes and see … Continue reading →

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Scrimping on incentives and other false economies

Posted on January 20, 2013 by

Reading Michael Sandel‘s What Money Can’t Buy – subtitled The Moral Limits of Markets –  has made me reflect on researchers‘ attitudes to the ‘incentives‘, as we call them in the UK, that we pay to research participants. At the … Continue reading →

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Young Guns Go For It

Posted on July 9, 2012 by

Here’s the video for the AQR’s Young Guns pilot evening, which Lesley Thompson and myself moderated. This was a fascinating evening spent talking to a group of young researchers from some of the leading research agencies about what life is … Continue reading →

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