Qual’s harder than it looks … no kidding, girlfriend

They're big on this in Korea

Interesting discussion on Today this morning about the “alternative census” done by the champion of numerical literacy the More Or Less programme, among their listeners. More or Less on Radio 4 – alternative census. Unusual to hear the nature of qualitative data discussed half-decently in the media, albeit for 30 seconds.

As a qual practitioner and advocate, I was thrilled to hear Tim Harford of More Or Less observe that he was most interested in the qualitative data (albeit it was just some open-endeds) and equally thrilled to hear him observe how hard it is to make sense of large amounts of qualitative data.

May I just say, I am available for weddings, bar mitzvahs, etc.

Published by Simon Riley

Qualitative researcher in the UK. I listen to people from all walks of life and think about what it all means. I work for leading brands, media companies and government.

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