Category Archives: Techniques

Johnny behavioural science mnemonics: EAST and MINDSPACE

It’s too late to improve Keanu Reaves’ acting, but there’s still hope for using behavioural economics to improve other outcomes. Here are a couple of ‘what to remember about behavioural economics’ mnemonics I thought I’d share, from my recent reading … Continue reading

Posted in 21st Century Britain, All Over The World, Brand communications, Media, Society, Techniques | Tagged , , , , , , | Leave a comment

Top Qual Tips 1: the generation vs illustration dichotomy

It’s time to post something actually useful – I hope – about qualitative research. After a long hiatus with this blog in 2015 for technical reasons – WordPress somehow produced an unbreakable security loop which prevented me and my IT … Continue reading

Posted in Qual Research, Shore, Techniques | Tagged , , , , , , , | 1 Comment

Knocked non-conscious: Joanna Chrzanowska’s AQR webinar

This is a webinar Joanna Chrzanowska of Genesis Consulting did for the AQR (http://www.aqr.org.uk) last month. It piqued my interest for at least two reasons. Firstly, it’s an illuminating trot through the roots of qualitative research and its relationship with ideas … Continue reading

Posted in Brand communications, Qual Research, Society, Techniques | Tagged , , , , , , , | 1 Comment

Signs of life: why qual and semiotics are natural partners

I came across this today by Czech semiotician Martina Olbertova, via Joanna Chrzanowska’s brilliant and generous resource, the Qualitative Mind website (www.qualitativemind.com; follow her on Twitter on @QualitativeMind; Joanna’s site is full of great information and resources for qual researchers … Continue reading

Posted in Innovation, Qual Research, Semiotics, Shore, Techniques | Tagged , , , , | Leave a comment

Organising chaos: what co-creation workshops can do

I came across this today and thought I’d share it, though I wasn’t involved in this work myself. It’s a workshop done by the Bristol-based Pervasive Media Studio, a co-creation “ideas lab” on the Internet of Things. Worth a watch, … Continue reading

Posted in Qual Research, Shore, Techniques | Tagged , , , , , | Leave a comment

What we can learn from Carl Rogers annoying someone in the 1960s

I took part in an excellent Roy Langmaid training course a couple of weeks ago, on how qualitative research can use approaches derived from psychotherapy. As preparation, Roy had us watch films of three psychotherapists in the 60s, with contrasting … Continue reading

Posted in Qual Research, Techniques | Tagged , , , , , | Leave a comment

StickK: Odysseus on an electronic mast

I came across this site via a behavourial economist, Dr. Ivo Vlaev (thanks!), who was a co-collaborator on a rather large BE-influenced study I’ve been helping out on over the last year. It’s one of the many sites out there … Continue reading

Posted in Qual Research, Society, Techniques | Tagged , , , , , | Leave a comment