Category Archives: Qual Research

Qualitative research – the debates, the thrills, the sandwiches

The 5 hour rule: keep learning the Benjamin Franklin way

http://www.inc.com/empact/why-constant-learners-all-embrace-the-5-hour-rule.html I enjoyed this article from Michael Simmons in Inc. Like seemingly all Americans who write about anything, he has a Benjamin Franklin (1706-1790) fixation – but why not, it probably beats my fixation with Paul Scholes (1974- ), articulate … Continue reading

Posted in Innovation, Qual Research | Tagged , , , | Leave a comment

Johnny behavioural science mnemonics: EAST and MINDSPACE

It’s too late to improve Keanu Reaves’ acting, but there’s still hope for using behavioural economics to improve other outcomes. Here are a couple of ‘what to remember about behavioural economics’ mnemonics I thought I’d share, from my recent reading … Continue reading

Posted in 21st Century Britain, All Over The World, Brand communications, Media, Society, Techniques | Tagged , , , , , , | Leave a comment

Top Qual Tips 1: the generation vs illustration dichotomy

It’s time to post something actually useful – I hope – about qualitative research. After a long hiatus with this blog in 2015 for technical reasons – WordPress somehow produced an unbreakable security loop which prevented me and my IT … Continue reading

Posted in Qual Research, Shore, Techniques | Tagged , , , , , , , | 1 Comment

Julia Holter: lucidity by the shore

Since I branded my qual consultancy Shore in 2010 – the ‘shore’ idea being qual research as a liminal, in-between place between communicators and the public – I find myself regularly awash with cultural references to shore-related stuff. I think … Continue reading

Posted in All Over The World, Qual Research, Shore | Tagged , , , , | Leave a comment

Drive to Swindon and find inner peace

Sometimes – well quite often – I come across a little film or piece of writing that identifies something I’ve long felt and articulates it better than I could. This piece from the School of Life, on what some time … Continue reading

Posted in Qual Research | Tagged , , , , | Leave a comment

Knocked non-conscious: Joanna Chrzanowska’s AQR webinar

This is a webinar Joanna Chrzanowska of Genesis Consulting did for the AQR (http://www.aqr.org.uk) last month. It piqued my interest for at least two reasons. Firstly, it’s an illuminating trot through the roots of qualitative research and its relationship with ideas … Continue reading

Posted in Brand communications, Qual Research, Society, Techniques | Tagged , , , , , , , | 1 Comment

Queer as false memory syndrome

As I get older – which I gather many other people are also doing – I become ever more interested in popular and, even more so, unpopular folk traditions. Tomorrow is a belter of a day in the folk weirdness … Continue reading

Posted in 21st Century Britain, Semiotics, Society | Tagged , , , , , , , , | 2 Comments