Category Archives: Qual Research

Qualitative research – the debates, the thrills, the sandwiches

Government divided and confused, so is public – but business means business

This from Sir John Curtice the other day is a great reminder of the realities of public opinion on Brexit: Curtice for the BBC: what kind of Brexit. I picture the dashing data knight as Cleese’s Sir Lancelot at the wedding … Continue reading

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Happy new year from Shore

I’m going to do more on the blog this year, he promises again – but this time he means it. But just to put 2017 behind us, I hereby recycle the Christmas tree of The Onion’s inestimable review of the … Continue reading

Posted in 21st Century Britain, Brand communications, Innovation, Media, Online, Qual Research, Shopping, Shore, Society, Techniques | Tagged , , | Leave a comment

The 5 hour rule: keep learning the Benjamin Franklin way

http://www.inc.com/empact/why-constant-learners-all-embrace-the-5-hour-rule.html I enjoyed this article from Michael Simmons in Inc. Like seemingly all Americans who write about anything, he has a Benjamin Franklin (1706-1790) fixation – but why not, it probably beats my fixation with Paul Scholes (1974- ), articulate … Continue reading

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Johnny behavioural science mnemonics: EAST and MINDSPACE

It’s too late to improve Keanu Reaves’ acting, but there’s still hope for using behavioural economics to improve other outcomes. Here are a couple of ‘what to remember about behavioural economics’ mnemonics I thought I’d share, from my recent reading … Continue reading

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Top Qual Tips 1: the generation vs illustration dichotomy

It’s time to post something actually useful – I hope – about qualitative research. After a long hiatus with this blog in 2015 for technical reasons – WordPress somehow produced an unbreakable security loop which prevented me and my IT … Continue reading

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Julia Holter: lucidity by the shore

Since I branded my qual consultancy Shore in 2010 – the ‘shore’ idea being qual research as a liminal, in-between place between communicators and the public – I find myself regularly awash with cultural references to shore-related stuff. I think … Continue reading

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Drive to Swindon and find inner peace

Sometimes – well quite often – I come across a little film or piece of writing that identifies something I’ve long felt and articulates it better than I could. This piece from the School of Life, on what some time … Continue reading

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