Tag Archives: qual techniques

Signs of life: why qual and semiotics are natural partners

I came across this today by Czech semiotician Martina Olbertova, via Joanna Chrzanowska’s brilliant and generous resource, the Qualitative Mind website (www.qualitativemind.com; follow her on Twitter on @QualitativeMind; Joanna’s site is full of great information and resources for qual researchers … Continue reading

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A creative opener for discussion groups

Here’s a tip I’m happy to share with any other qual researchers reading this (and indeed anyone reading this, though others may not find it very useful). On my new project, which is a kind of qualitative segmentation exercise for … Continue reading

Posted in Qual Research, Shore, Techniques | Tagged , , , , | 3 Comments