qual techniques – Strangers on the Shore

Signs of life: why qual and semiotics are natural partners

I came across this today by Czech semiotician Martina Olbertova, via Joanna Chrzanowska’s brilliant and generous resource, the Qualitative Mind website (www.qualitativemind.com; follow her on Twitter on @QualitativeMind; Joanna’s site is full of great information and resources for qual researchers and research buyers alike). Olbertova gives an introduction for the skeptical and/or uninitiated to theContinue reading “Signs of life: why qual and semiotics are natural partners”

A creative opener for discussion groups

Here’s a tip I’m happy to share with any other qual researchers reading this (and indeed anyone reading this, though others may not find it very useful). On my new project, which is a kind of qualitative segmentation exercise for a charity, we tried an opening exercise for a discussion group I hadn’t used beforeContinue reading “A creative opener for discussion groups”