Tag Archives: analysis

An Insight on Qual Analysis: from David Brooks’s “The Social Animal”

On my recent visit to the US I finally got around to buying The Social Animal (Random House, 2011) – subtitled The Hidden Sources of Love, Character and Achievement – by New York Times writer David Brooks. I’m reading it … Continue reading

Posted in All Over The World, Qual Research, Shore | Tagged , , , , , , , , , | 5 Comments

Kahneman and the real meaning of Man Utd’s 6-1 defeat

As a Man Utd fan since the days of George Best (I am just about that old – I precociously started supporting them aged 3 in 1973), I was of course pretty disappointed by the events at Old Trafford on … Continue reading

Posted in 21st Century Britain, Brand communications, Media, Qual Research | Tagged , , , , , , , , , | 4 Comments