Category Archives: Brand communications

Johnny behavioural science mnemonics: EAST and MINDSPACE

It’s too late to improve Keanu Reaves’ acting, but there’s still hope for using behavioural economics to improve other outcomes. Here are a couple of ‘what to remember about behavioural economics’ mnemonics I thought I’d share, from my recent reading … Continue reading

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Brexit brands: catching up with the left behind

Campaign: Brands Favoured by Remainers and Leavers Back at my desk / wheel / digi-recorder, I wanted to register this article I missed in August before we all move on and forget the summer ever happened (some of us would … Continue reading

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Knocked non-conscious: Joanna Chrzanowska’s AQR webinar

This is a webinar Joanna Chrzanowska of Genesis Consulting did for the AQR (http://www.aqr.org.uk) last month. It piqued my interest for at least two reasons. Firstly, it’s an illuminating trot through the roots of qualitative research and its relationship with ideas … Continue reading

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No Cuts (on bagels): when you get it wrong, you “gotta” change

When customers tell you to change (back), do it with chutzpah. A bagel story … Continue reading

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A light buzz year: to infographics and beyond

I came across a link to this today while browsing the wonderful @brainpickings by Maria Popova. I know 2013 is so last year, but still – some brilliant visualisations of data on here. These examples are American, but no less … Continue reading

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From the archives: God’s gift to British advertising

Call me old school, but for me George Whitebread is still unrivalled as an all-round ad man. In this masterclass, he shows himself to be both an astute critic and a brilliantly original creative in his own right. Though his … Continue reading

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Tips from an even better writer than Joey Barton

Start The Week on Radio 4 this morning is about political writing, using George Orwell‘s essay Politics and the English Language as a launchpad: http://www.bbc.co.uk/programmes/b01q8l31. Orwell came up with six practical rules to help people avoid bad writing: Never use … Continue reading

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