Category Archives: Brand communications

Tell me now how do I feel?

It’s ‘Blue Monday’ today but worry not – McDonald’s are giving away free burgers this week and the European VP of Twitter Bruce Daisley has taken the opportunity to tout his book The Joy of Work:  https://www.standard.co.uk/business/bruce-daisley-blue-monday-is-rubbish-but-the-workplace-is-killing-us-a4044466.html I find the title probably the most depressing thing imaginable, but I’m sure it’s a good read. He triesContinue reading “Tell me now how do I feel?”

Happy new year from Shore

I’m going to do more on the blog this year, he promises again – but this time he means it. But just to put 2017 behind us, I hereby recycle the Christmas tree of The Onion’s inestimable review of the year. Do yourself a favour and take a gander at the big stories of theContinue reading “Happy new year from Shore”

Johnny behavioural science mnemonics: EAST and MINDSPACE

It’s too late to improve Keanu Reaves’ acting, but there’s still hope for using behavioural economics to improve other outcomes. Here are a couple of ‘what to remember about behavioural economics’ mnemonics I thought I’d share, from my recent reading of David Halpern’s Inside the Nudge Unit. According to Halpern, the man behind the BritishContinue reading “Johnny behavioural science mnemonics: EAST and MINDSPACE”

Brexit brands: catching up with the left behind

Campaign: Brands Favoured by Remainers and Leavers Back at my desk / wheel / digi-recorder, I wanted to register this article I missed in August before we all move on and forget the summer ever happened (some of us would prefer to; but every day I wake up and it turns out it still did).Continue reading “Brexit brands: catching up with the left behind”

Knocked non-conscious: Joanna Chrzanowska’s AQR webinar

This is a webinar Joanna Chrzanowska of Genesis Consulting did for the AQR (http://www.aqr.org.uk) last month. It piqued my interest for at least two reasons. Firstly, it’s an illuminating trot through the roots of qualitative research and its relationship with ideas of the sub-conscious, unconscious and non-conscious. Secondly, it maps out Joanna’s take on where qualContinue reading “Knocked non-conscious: Joanna Chrzanowska’s AQR webinar”

A light buzz year: to infographics and beyond

I came across a link to this today while browsing the wonderful @brainpickings by Maria Popova. I know 2013 is so last year, but still – some brilliant visualisations of data on here. These examples are American, but no less interesting for that. I love the vote-weighted electoral map and the wind map in particular.Continue reading “A light buzz year: to infographics and beyond”

From the archives: God’s gift to British advertising

Call me old school, but for me George Whitebread is still unrivalled as an all-round ad man. In this masterclass, he shows himself to be both an astute critic and a brilliantly original creative in his own right. Though his Yorkshire accent does slip a little towards the end. I delved back into the HarryContinue reading “From the archives: God’s gift to British advertising”

Tips from an even better writer than Joey Barton

Start The Week on Radio 4 this morning is about political writing, using George Orwell‘s essay Politics and the English Language as a launchpad: http://www.bbc.co.uk/programmes/b01q8l31. Orwell came up with six practical rules to help people avoid bad writing: Never use a metaphor, simile, or other figure of speech which you are used to seeing inContinue reading “Tips from an even better writer than Joey Barton”