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Strangers on the Shore

Strangers on the Shore

Simon Riley (Shore Qual) on the depths and the shallows of 21st Century Britain

Tag Archives: logo

Mind the gap between the audience and the brand

As a massive London-phile (not sure it’s a word but I can’t stomach asking Boris Johnson what London would be in Ancient Greek), who no longer lives there, I’ve enjoyed on my recent trips into the Smoke the video advertising alongside the Tube escalators. The ads are on to celebrate the London Underground’s 150th birthdayContinue reading “Mind the gap between the audience and the brand”

Posted bySimon RileyJanuary 22, 2013Posted in21st Century Britain, Brand communications, Media, Qual Research, Semiotics, SocietyTags:Advertising, brand communications, brands, communications, consumer, culture, logo, London, media, societyLeave a comment on Mind the gap between the audience and the brand

Simon Riley, Shore Qual

Swirling Twitter currents

  • RT @mrmarksteel: I'm sad that Joe Root has stood down as England captain. He should have got nought in 27 innings, losing every match, orde… 4 months ago
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