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Strangers on the Shore

Strangers on the Shore

Simon Riley (Shore Qual) on the depths and the shallows of 21st Century Britain

Tag Archives: logo

Mind the gap between the audience and the brand

As a massive London-phile (not sure it’s a word but I can’t stomach asking Boris Johnson what London would be in Ancient Greek), who no longer lives there, I’ve enjoyed on my recent trips into the Smoke the video advertising alongside the Tube escalators. The ads are on to celebrate the London Underground’s 150th birthdayContinue reading “Mind the gap between the audience and the brand”

Posted bySimon RileyJanuary 22, 2013Posted in21st Century Britain, Brand communications, Media, Qual Research, Semiotics, SocietyTags:Advertising, brand communications, brands, communications, consumer, culture, logo, London, media, societyLeave a comment on Mind the gap between the audience and the brand

Simon Riley, Shore Qual

Swirling Twitter currents

  • This is joyous for United fans: our beloved manager at age 13, lecturing Cruyff on Dutch tv about player management twitter.com/RuudAzz/status… 5 days ago
  • RT @AQRUK: And ICYMI, here is Debbie Newbould @flume_agency presenting her winning case study for the AQR Qualitative Excellence Award 2022… 5 days ago
  • RT @emmetatquiddity: Low (2019) is a great paper for anyone doing qualitative research + battling notions of quantity as an index of rigour… 5 days ago
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Shore Qual Research and Consultancy

www.shorequal.com
simon@shorequal.com

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