Call me old school, but for me George Whitebread is still unrivalled as an all-round ad man. In this masterclass, he shows himself to be both an astute critic and a brilliantly original creative in his own right. Though his Yorkshire accent does slip a little towards the end. I delved back into the HarryContinue reading “From the archives: God’s gift to British advertising”
Tag Archives: Advertising
Black Mirror: Trailer Trash
Looking forward to the new batch of Charlie Brooker Black Mirror dramas, starting on Channel 4 on Monday 11th Feb. For the unitiated, Brooker’s darkly comedic vision delivers pacy drama, acidly accurate social commentary and dyspeptic belly laughs in equal measure. Bring it on. But regardless of the show, this trailer itself is worth aContinue reading “Black Mirror: Trailer Trash”
Mind the gap between the audience and the brand
As a massive London-phile (not sure it’s a word but I can’t stomach asking Boris Johnson what London would be in Ancient Greek), who no longer lives there, I’ve enjoyed on my recent trips into the Smoke the video advertising alongside the Tube escalators. The ads are on to celebrate the London Underground’s 150th birthdayContinue reading “Mind the gap between the audience and the brand”
Kahneman in conversation with Evan Davies and Prof Paul Dolan
Kahneman discusses Thinking Fast And Slow at LSE with Evan Davies and Paul Dolan For those interested in psychology and behavioural economics, here is a quick link via Prof Paul Dolan’s site to an hour’s discussion between Evan Davies, Dolan and Kahneman about Thinking Fast and Slow, which took place a while back when theContinue reading “Kahneman in conversation with Evan Davies and Prof Paul Dolan”
Creative Qual Provides Fuel, Not The Chequered Flag
Start The Week: Creativity, with Jonah Lehrer and others A fascinating Start The Week this morning dealt with the subject of creativity, with that prolific interpreter of science for the masses, Jonah Lehrer discussing his new book. (OK, my bookshelf is now officially going to collapse with all these tomes I need to read). AboveContinue reading “Creative Qual Provides Fuel, Not The Chequered Flag”
A Nice Throw-Back: Ads That Are Actually Funny
I had a week in the USA this month and caught this series of ads in between my son’s Lego Ninjago cartoons. There are several in the campaign and nearly all are laugh-out-loud funny. Great job by Grey New York. The acting is spot on. What also makes it is the director having an acuteContinue reading “A Nice Throw-Back: Ads That Are Actually Funny”
Highlight of the week: Soviet-era posters on the dangers of alcohol, in Creative Review
I’ve been a sucker for Soviet-era Russian posters ever since seeing a Stenberg Brothers exhibition of Russian film posters in the Rijksmuseum in Amsterdam in 1998. Imagine my delight then this week when Creative Review tweeted (@CreativeReview) a series of public information posters mainly from the 30s, 40s and 50s on the perils of boozeContinue reading “Highlight of the week: Soviet-era posters on the dangers of alcohol, in Creative Review”
Hewlett Packard: Stick to Plan A for Plan B
I enjoyed Drum’s ad for Hewlett Packard, featuring Plan B doing She Said, which I caught a couple of weeks ago before the Tintin film: It’s a 21st Century truism that for every artefact created, there must be a “the making of” film (because we can’t handle anyone being behind the scenes any more). EvenContinue reading “Hewlett Packard: Stick to Plan A for Plan B”
Angelic Upstarts: Lynx Turns Boys Into Men
I notice the Lynx Fallen Angel tv ads now have a comedy addendum (see above). What better way to seal the deal with the target audience than some irreverent visual gags with our now familiar fallen angelic lasses? Rule No1 of British popular culture is that where sex goes, comedy must surely follow – titterContinue reading “Angelic Upstarts: Lynx Turns Boys Into Men”
The future isn’t here yet – and it never will be
As WARC shows again today, to no one’s particular surprise, tv advertising gives a better return on investment than advertising in any other medium. Link: WARC on tv advertising. It’s another reminder of why we researchers need to be giving insights first and foremost into the whole picture of how people are behaving today. AndContinue reading “The future isn’t here yet – and it never will be”
Strangers on the Shore 