London – Strangers on the Shore

Mind the gap between the audience and the brand

As a massive London-phile (not sure it’s a word but I can’t stomach asking Boris Johnson what London would be in Ancient Greek), who no longer lives there, I’ve enjoyed on my recent trips into the Smoke the video advertising alongside the Tube escalators. The ads are on to celebrate the London Underground’s 150th birthdayContinue reading “Mind the gap between the audience and the brand”

Olympic Britain: Substance 2012

So I’ve waved goodbye to this phenomenon that breezed into my life, swept me off my feet for two weeks and now leaves me pining at the airport, watching the vapour trail. No, I’m not having an affair with a wayward airline pilot, I meant the Olympics. (I hear the Olympic village usually turns intoContinue reading “Olympic Britain: Substance 2012”

Olympics 2012: Good Time For Fieldwork Outside South-East

A bit of self-promotion here, but hopefully a useful tip too. It’s to flag that, this summer, there’s a particularly strong reason to base your qualitative fieldwork in the Midlands or North, rather than the South-East region. And get me to do it, obviously. Many of us will have received another Transport for London emailContinue reading “Olympics 2012: Good Time For Fieldwork Outside South-East”