Simon Riley, Shore Qual
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Tag Archives: brand communications
How To Reform Capitalism
The School of Life essay How To Reform Capitalism, (available at The School of Life shop), is worth a read for anyone engaged in the commercial world but who wonders about its values. Most of us then. Here’s the blurb: It … Continue reading
Posted in 21st Century Britain, Society
Tagged brand communications, Business, School of Life, society, work culture
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Brexit brands: catching up with the left behind
Campaign: Brands Favoured by Remainers and Leavers Back at my desk / wheel / digi-recorder, I wanted to register this article I missed in August before we all move on and forget the summer ever happened (some of us would … Continue reading
Posted in 21st Century Britain, Brand communications, Society
Tagged brand communications, brands, Brexit, Britain, shopper
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No Cuts (on bagels): when you get it wrong, you “gotta” change
When customers tell you to change (back), do it with chutzpah. A bagel story … Continue reading
Posted in 21st Century Britain, Brand communications, Semiotics
Tagged brand communications, brands, packaging, pop culture, social media, society
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Music to my ears: Motley Crue to stop
I hate to be negative – it’s usually better to focus on bigging up the good stuff – but I really can’t abide Motley Crue. Nigel Blackwell of the Birkenhead surrealists Half Man Half Biscuit put it perfectly in their song … Continue reading
Mind the gap between the audience and the brand
As a massive London-phile (not sure it’s a word but I can’t stomach asking Boris Johnson what London would be in Ancient Greek), who no longer lives there, I’ve enjoyed on my recent trips into the Smoke the video advertising … Continue reading
Posted in 21st Century Britain, Brand communications, Media, Qual Research, Semiotics, Society
Tagged Advertising, brand communications, brands, communications, consumer, culture, logo, London, media, society
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Kahneman in conversation with Evan Davies and Prof Paul Dolan
Kahneman discusses Thinking Fast And Slow at LSE with Evan Davies and Paul Dolan For those interested in psychology and behavioural economics, here is a quick link via Prof Paul Dolan’s site to an hour’s discussion between Evan Davies, Dolan … Continue reading
Posted in 21st Century Britain, All Over The World, Brand communications, Qual Research, Shore, Society, Techniques
Tagged Advertising, behavioural economics, brand communications, communications, consumer, Daniel Kahneman, decision-making, happiness, marketing, philosophy, Psychology, qualitative research, society
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Creative Qual Provides Fuel, Not The Chequered Flag
Start The Week: Creativity, with Jonah Lehrer and others A fascinating Start The Week this morning dealt with the subject of creativity, with that prolific interpreter of science for the masses, Jonah Lehrer discussing his new book. (OK, my bookshelf … Continue reading
