The School of Life essay How To Reform Capitalism, (available at The School of Life shop), is worth a read for anyone engaged in the commercial world but who wonders about its values. Most of us then. Here’s the blurb: It is normal to feel frustrated and sad about aspects of modern capitalism. At the sameContinue reading “How To Reform Capitalism”
Tag Archives: brand communications
Brexit brands: catching up with the left behind
Campaign: Brands Favoured by Remainers and Leavers Back at my desk / wheel / digi-recorder, I wanted to register this article I missed in August before we all move on and forget the summer ever happened (some of us would prefer to; but every day I wake up and it turns out it still did).Continue reading “Brexit brands: catching up with the left behind”
No Cuts (on bagels): when you get it wrong, you “gotta” change
When customers tell you to change (back), do it with chutzpah. A bagel story …
Music to my ears: Motley Crue to stop
I hate to be negative – it’s usually better to focus on bigging up the good stuff – but I really can’t abide Motley Crue. Nigel Blackwell of the Birkenhead surrealists Half Man Half Biscuit put it perfectly in their song from a few years ago Upon Westminster Bridge: Oh help me, Mrs Medlicott, I don’t knowContinue reading “Music to my ears: Motley Crue to stop”
Mind the gap between the audience and the brand
As a massive London-phile (not sure it’s a word but I can’t stomach asking Boris Johnson what London would be in Ancient Greek), who no longer lives there, I’ve enjoyed on my recent trips into the Smoke the video advertising alongside the Tube escalators. The ads are on to celebrate the London Underground’s 150th birthdayContinue reading “Mind the gap between the audience and the brand”
Kahneman in conversation with Evan Davies and Prof Paul Dolan
Kahneman discusses Thinking Fast And Slow at LSE with Evan Davies and Paul Dolan For those interested in psychology and behavioural economics, here is a quick link via Prof Paul Dolan’s site to an hour’s discussion between Evan Davies, Dolan and Kahneman about Thinking Fast and Slow, which took place a while back when theContinue reading “Kahneman in conversation with Evan Davies and Prof Paul Dolan”
Creative Qual Provides Fuel, Not The Chequered Flag
Start The Week: Creativity, with Jonah Lehrer and others A fascinating Start The Week this morning dealt with the subject of creativity, with that prolific interpreter of science for the masses, Jonah Lehrer discussing his new book. (OK, my bookshelf is now officially going to collapse with all these tomes I need to read). AboveContinue reading “Creative Qual Provides Fuel, Not The Chequered Flag”
A Nice Throw-Back: Ads That Are Actually Funny
I had a week in the USA this month and caught this series of ads in between my son’s Lego Ninjago cartoons. There are several in the campaign and nearly all are laugh-out-loud funny. Great job by Grey New York. The acting is spot on. What also makes it is the director having an acuteContinue reading “A Nice Throw-Back: Ads That Are Actually Funny”
Public image limited – and metrosexuals’ kindly uncles
Stuffed like a museum coypu with fieldwork last month, January was a vintage period for methodological learnings for me: new experiences and new twists on familiar ones in front of the Great British Public. Unlike the coypu, I’ll be living off the experiences for a while. The first one to muse on is this: howContinue reading “Public image limited – and metrosexuals’ kindly uncles”
Boiling it down should make you sweat
Diane Abbott‘s twitter controversy last week was something of a storm in a teacup (white or black tea, it certainly could have done with some more sweetener in it). But what interested me was her defence: that it was hard to capture the context – discourses about the legacy of colonialist thinking – in 140Continue reading “Boiling it down should make you sweat”
