Tag Archives: collage

Top Qual Tips 1: the generation vs illustration dichotomy

It’s time to post something actually useful – I hope – about qualitative research. After a long hiatus with this blog in 2015 for technical reasons – WordPress somehow produced an unbreakable security loop which prevented me and my IT … Continue reading

Posted in Qual Research, Shore, Techniques | Tagged , , , , , , , | 1 Comment

Public image limited – and metrosexuals’ kindly uncles

Stuffed like a museum coypu with fieldwork last month, January was a vintage period for methodological learnings for me: new experiences and new twists on familiar ones in front of the Great British Public. Unlike the coypu, I’ll be living … Continue reading

Posted in 21st Century Britain, Brand communications, Innovation, Semiotics, Techniques | Tagged , , , , , , , , , | Leave a comment

Qualitative research and behavioural economics

Looking up at the bookshelf, there is Charles Leadbeater‘s We-Think, Dan Ariely‘s Predictably Irrational and kicking around the house somewhere is Thaler and Sunstein’s Nudge; not forgetting Blink by Malcolm Gladwell. Having been interested in these accessible paperbacks on “behavioural … Continue reading

Posted in 21st Century Britain, Brand communications, Innovation, Media, Online, Qual Research, Semiotics, Shopping, Shore, Society, Techniques | Tagged , , , , , , , , , , , | 4 Comments

Clock-watching

Christian Marclay\’s \”The Clock\” I caught this yesterday at British Art Show 7 at the Hayward Gallery in London’s South Bank and urge anyone interested in art, cinema or time to see it. It’s on there until 17th April. I’ve … Continue reading

Posted in 21st Century Britain | Tagged , , | 6 Comments