The future isn’t here yet – and it never will be

As WARC shows again today, to no one’s particular surprise, tv advertising gives a better return on investment than advertising in any other medium. Link: WARC on tv advertising. It’s another reminder of why we researchers need to be giving insights first and foremost into the whole picture of how people are behaving today. AndContinue reading “The future isn’t here yet – and it never will be”

Stewart Lee’s anti-marketing

Really enjoyed this little snippet – actually a trailer shown before the start of the second series of Stewart Lee’s Comedy Vehicle, but I’ve just seen it. (It’s time-shifted media consumption, you understand, not my being a bit all over the shop). Stewart Lee’s Social Network Marketing. The topical element to this is that theContinue reading “Stewart Lee’s anti-marketing”

What’s It All For? More Happiness …

Steve Richards: \”Will Cameron\’s Idea of Happiness Last?\” It seems David Cameron was serious about bringing well-being into the heart of government decision-making – he’s still speechifying like a man possessed on the topic.  Some interesting musings as ever by Steve Richards of The Independent on the politics of this. Whatever my thoughts about Cameron,Continue reading “What’s It All For? More Happiness …”

Marketing budget optimists

Is there something irrepressibly optimistic about marketers? Careful with the slightly misleading headline in Marketing Week about low confidence ( Marketing Week on Bellweather Report – Confidence.), because the budgets that have been set are more bullish than ursine. The article goes on to say that, yes, they are spending less – again – but:Continue reading “Marketing budget optimists”