Steering the elephant in the room, not just nudging it

In between helping my lad complete The Usborne Book Of Things To Spot out of the Flybe plane window back from Belfast at the weekend (or Fly Maybe as they are sometimes known) I caught up with Matt Grist’s paper, “Steer”, for the RSA from a couple of years back. The report was part ofContinue reading “Steering the elephant in the room, not just nudging it”

More Brooks – TED talk on reasons to be cheerful about the revolution

Brooks TED talk on The Social Animal This entertaining, brief talk gives a flavour of the book. Must read his book about our feted but ludicrous social elites, with a great title: Bobos in Paradise. I think he writes mainly about America so let’s pretend it isn’t the same here. For now, carrying on withContinue reading “More Brooks – TED talk on reasons to be cheerful about the revolution”

An evening in A and E: a stitch in space-time

Having just listened to Melvyn Bragg‘s In Our Time (In Our Time, 29th March 2012: The Measurement of Time) – discussing the history of the measurement of time, appropriately enough – here I am posting about the ultimate time-devouring black hole, an evening waiting in A&E. It was nothing major, just a bad wrench ofContinue reading “An evening in A and E: a stitch in space-time”

Knocked unconscious

Last night’s Horizon on BBC2 was really fascinating – throwing some light onto the unconscious mind. Thanks John Habershon of Momentum for alerting me to this through the ICG email group. Horizon: Out of Control? Some great stuff to show how unaware people are of what their brain is making them do: an experiment whereContinue reading “Knocked unconscious”

How you can visualise data with an MIT research budget – wow

If you can stop him talking about his kids, he can be quite interesting. Thanks to Dutch social media expert Jaap den Dulk (twitter: @dulk) for the link to this talk from MIT Media Lab researcher Deb Roy earlier in 2011. Jaap gave a talk this morning as part of the ICG webinar on socialContinue reading “How you can visualise data with an MIT research budget – wow”

Everybody will be doing behavioural economics in qual

Do you see what I did there? The title’s speculative, but no more so than the communication to the American public by Barack Obama’s team two weeks before the 2008 Presidential Election, to get the vote out: “A Record Turnout Is Expected.” The Obama campaign realised that, at that stage in the campaign, detailed messagesContinue reading “Everybody will be doing behavioural economics in qual”

From Behavioural Insights To Chris Moyles

Required listening for anyone in research, I think: All In The Mind Special: The Behavioural Insights Team. Interesting contributions to Claudia Hammond‘s Radio 4 documentary from the likes of Prof. Richard Thaler, Dr. David Halpern and Warwick University psychologist Neil Stewart as well as the more sceptical Nick Pearce of the IPPR. It’s all aboutContinue reading “From Behavioural Insights To Chris Moyles”

Hallowe’en night and a haunted viewing room

Who would be a qualitative researcher, eh? This post is not at all influenced by my having something of a difference of opinion last night with some clients over a group discussion …but ever the Polyanna, I’m turning this into something positive, by lecturing everyone on how to avoid the pitfalls of watching discussion groups.Continue reading “Hallowe’en night and a haunted viewing room”

Creating memories: Jonah Lehrer and faux Monty Python

Jonah Lehrer, whose The Decisive Moment – How The Brain Makes Up Its Mind I’m reading at the moment, has written a really interesting piece in Wired magazine about how we don’t just make things up, we can actually change our memories: Jonah Lehrer – How Social Conformity Affects Memory. There is, in particular, unacknowledgedContinue reading “Creating memories: Jonah Lehrer and faux Monty Python”

The future isn’t here yet – and it never will be

As WARC shows again today, to no one’s particular surprise, tv advertising gives a better return on investment than advertising in any other medium. Link: WARC on tv advertising. It’s another reminder of why we researchers need to be giving insights first and foremost into the whole picture of how people are behaving today. AndContinue reading “The future isn’t here yet – and it never will be”