Tag Archives: innovation

Innovation that actually helps people: a radical rethink of working gloves

Qual research is often part of a much bigger and longer process, be it developing a new product, creating an ad or segmenting customers. So it’s satisfying when you see something you have worked on come to fruition. I’ve really … Continue reading

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Creative Qual Provides Fuel, Not The Chequered Flag

Start The Week: Creativity, with Jonah Lehrer and others A fascinating Start The Week this morning dealt with the subject of creativity, with that prolific interpreter of science for the masses, Jonah Lehrer discussing his new book. (OK, my bookshelf … Continue reading

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Chairman of the Board

I’ve had a really stimulating day today moderating an online community for some NPD work – with more to come this evening and the next three days on and off. The training from 20/20 in the States was really clear … Continue reading

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