It’s too late to improve Keanu Reaves’ acting, but there’s still hope for using behavioural economics to improve other outcomes. Here are a couple of ‘what to remember about behavioural economics’ mnemonics I thought I’d share, from my recent reading of David Halpern’s Inside the Nudge Unit. According to Halpern, the man behind the BritishContinue reading “Johnny behavioural science mnemonics: EAST and MINDSPACE”
Tag Archives: social science
Everybody will be doing behavioural economics in qual
Do you see what I did there? The title’s speculative, but no more so than the communication to the American public by Barack Obama’s team two weeks before the 2008 Presidential Election, to get the vote out: “A Record Turnout Is Expected.” The Obama campaign realised that, at that stage in the campaign, detailed messagesContinue reading “Everybody will be doing behavioural economics in qual”
Stampede of the Social Animals – more BE
David Brooks is the latest author to bring the reality of what goes on in the human mind into the public realm and the popular consciousness, with The Social Animal. Here he is talking about it (thanks RSA!) David Brooks video. Good timing as I’m reading Richard Layard‘s Happiness at the moment (in short, hisContinue reading “Stampede of the Social Animals – more BE”
Strangers on the Shore 