Tag Archives: Nudge

Johnny behavioural science mnemonics: EAST and MINDSPACE

It’s too late to improve Keanu Reaves’ acting, but there’s still hope for using behavioural economics to improve other outcomes. Here are a couple of ‘what to remember about behavioural economics’ mnemonics I thought I’d share, from my recent reading … Continue reading

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Steering the elephant in the room, not just nudging it

In between helping my lad complete The Usborne Book Of Things To Spot out of the Flybe plane window back from Belfast at the weekend (or Fly Maybe as they are sometimes known) I caught up with Matt Grist’s paper, … Continue reading

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Fuel “panic”: when laissez-faire crisis management met the rational herd

We’ve seen over the last week a great illustration of why government and companies ought to listen to behavioural economists – and social researchers generally for that matter. I bought fuel on the way into my meeting in London on … Continue reading

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Knocked unconscious

Last night’s Horizon on BBC2 was really fascinating – throwing some light onto the unconscious mind. Thanks John Habershon of Momentum for alerting me to this through the ICG email group. Horizon: Out of Control? Some great stuff to show … Continue reading

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Everybody will be doing behavioural economics in qual

Do you see what I did there? The title’s speculative, but no more so than the communication to the American public by Barack Obama’s team two weeks before the 2008 Presidential Election, to get the vote out: “A Record Turnout … Continue reading

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From Behavioural Insights To Chris Moyles

Required listening for anyone in research, I think: All In The Mind Special: The Behavioural Insights Team. Interesting contributions to Claudia Hammond‘s Radio 4 documentary from the likes of Prof. Richard Thaler, Dr. David Halpern and Warwick University psychologist Neil … Continue reading

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The tyranny of the “left brain” – RSA Animate

Here is an RSA Animate of a talk by Iain McGilchrist on “the divided brain” – highly recommended. While the division into left and right brain is a myth, he says, there are indeed two modes of thinking: one open, … Continue reading

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