Do you see what I did there? The title’s speculative, but no more so than the communication to the American public by Barack Obama’s team two weeks before the 2008 Presidential Election, to get the vote out: “A Record Turnout Is Expected.” The Obama campaign realised that, at that stage in the campaign, detailed messagesContinue reading “Everybody will be doing behavioural economics in qual”
Tag Archives: Dan Ariely
Qualitative research and behavioural economics
Looking up at the bookshelf, there is Charles Leadbeater‘s We-Think, Dan Ariely‘s Predictably Irrational and kicking around the house somewhere is Thaler and Sunstein’s Nudge; not forgetting Blink by Malcolm Gladwell. Having been interested in these accessible paperbacks on “behavioural economics” (or, if you prefer, explanations of human behaviour and decision-making) for a while, itContinue reading “Qualitative research and behavioural economics”
Strangers on the Shore 