Tag Archives: Jonah Lehrer

Everybody will be doing behavioural economics in qual

Do you see what I did there? The title’s speculative, but no more so than the communication to the American public by Barack Obama’s team two weeks before the 2008 Presidential Election, to get the vote out: “A Record Turnout … Continue reading

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Creating memories: Jonah Lehrer and faux Monty Python

Jonah Lehrer, whose The Decisive Moment – How The Brain Makes Up Its Mind I’m reading at the moment, has written a really interesting piece in Wired magazine about how we don’t just make things up, we can actually change … Continue reading

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