Do you see what I did there? The title’s speculative, but no more so than the communication to the American public by Barack Obama’s team two weeks before the 2008 Presidential Election, to get the vote out: “A Record Turnout Is Expected.” The Obama campaign realised that, at that stage in the campaign, detailed messagesContinue reading “Everybody will be doing behavioural economics in qual”
Tag Archives: Richard Thaler
Organ Freeman: Thaler on Nudge
Professor Richard Thaler, co-author of Nudge, is one of the most sought-after people in the world at the moment. His behavioural economics (BE) snowball is now well down the hill, has taken out some skiiers and is about to roll along the valley, chasing people around like that giant bubble thing from The Prisoner. HisContinue reading “Organ Freeman: Thaler on Nudge”
Strangers on the Shore 