The future isn’t here yet – and it never will be

As WARC shows again today, to no one’s particular surprise, tv advertising gives a better return on investment than advertising in any other medium. Link: WARC on tv advertising. It’s another reminder of why we researchers need to be giving insights first and foremost into the whole picture of how people are behaving today. AndContinue reading “The future isn’t here yet – and it never will be”

Keef’s Life: how we laugh at our icons

Reading this review of Keith Richards‘ autobiography – Life– enthused me to browse through it again with renewed interest. It reminded me what a good read the book is, but also how well cross-fertilisation can happen between a work and the comments around it. Perhaps it’s me being overly interested in the opinions of others,Continue reading “Keef’s Life: how we laugh at our icons”

Qual’s harder than it looks … no kidding, girlfriend

Interesting discussion on Today this morning about the “alternative census” done by the champion of numerical literacy the More Or Less programme, among their listeners. More or Less on Radio 4 – alternative census. Unusual to hear the nature of qualitative data discussed half-decently in the media, albeit for 30 seconds. As a qual practitionerContinue reading “Qual’s harder than it looks … no kidding, girlfriend”

Lovely alternative to PowerPoint

Just find a good cartoonist and a steady cameraperson … could be nice to do for a creds presentation, for example, rather than showing some stock slides. RSA animate presentation Idea from the RSA. So much good stuff on their website, check it out!

A cliquey global village

The growing crisis in Abidjan, Ivory Coast (see the Oxfam link: Oxfam – Crisis in Ivory Coast on the refugee problem) is already turning into a humanitarian disaster and threatens to get much worse. As a fairly recent visitor to Abidjan – I managed some audience research there for the BBC World Service in 2009Continue reading “A cliquey global village”