Looking up at the bookshelf, there is Charles Leadbeater‘s We-Think, Dan Ariely‘s Predictably Irrational and kicking around the house somewhere is Thaler and Sunstein’s Nudge; not forgetting Blink by Malcolm Gladwell. Having been interested in these accessible paperbacks on “behavioural economics” (or, if you prefer, explanations of human behaviour and decision-making) for a while, itContinue reading “Qualitative research and behavioural economics”
Category Archives: Techniques
Qual’s harder than it looks … no kidding, girlfriend
Interesting discussion on Today this morning about the “alternative census” done by the champion of numerical literacy the More Or Less programme, among their listeners. More or Less on Radio 4 – alternative census. Unusual to hear the nature of qualitative data discussed half-decently in the media, albeit for 30 seconds. As a qual practitionerContinue reading “Qual’s harder than it looks … no kidding, girlfriend”
Strangers on the Shore 