Tag Archives: brand communications

A Nice Throw-Back: Ads That Are Actually Funny

I had a week in the USA this month and caught this series of ads in between my son’s Lego Ninjago cartoons. There are several in the campaign and nearly all are laugh-out-loud funny. Great job by Grey New York. … Continue reading

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Public image limited – and metrosexuals’ kindly uncles

Stuffed like a museum coypu with fieldwork last month, January was a vintage period for methodological learnings for me: new experiences and new twists on familiar ones in front of the Great British Public. Unlike the coypu, I’ll be living … Continue reading

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Boiling it down should make you sweat

Diane Abbott‘s twitter controversy last week was something of a storm in a teacup (white or black tea, it certainly could have done with some more sweetener in it). But what interested me was her defence: that it was hard … Continue reading

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Hewlett Packard: Stick to Plan A for Plan B

I enjoyed Drum’s ad for Hewlett Packard, featuring Plan B doing She Said, which I caught a couple of weeks ago before the Tintin film: It’s a 21st Century truism that for every artefact created, there must be a “the … Continue reading

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From Behavioural Insights To Chris Moyles

Required listening for anyone in research, I think: All In The Mind Special: The Behavioural Insights Team. Interesting contributions to Claudia Hammond‘s Radio 4 documentary from the likes of Prof. Richard Thaler, Dr. David Halpern and Warwick University psychologist Neil … Continue reading

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Angelic Upstarts: Lynx Turns Boys Into Men

I notice the Lynx Fallen Angel tv ads now have a comedy addendum (see above). What better way to seal the deal with the target audience than some irreverent visual gags with our now familiar fallen angelic lasses? Rule No1 … Continue reading

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The future isn’t here yet – and it never will be

As WARC shows again today, to no one’s particular surprise, tv advertising gives a better return on investment than advertising in any other medium. Link: WARC on tv advertising. It’s another reminder of why we researchers need to be giving … Continue reading

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