I enjoyed Drum’s ad for Hewlett Packard, featuring Plan B doing She Said, which I caught a couple of weeks ago before the Tintin film: It’s a 21st Century truism that for every artefact created, there must be a “the making of” film (because we can’t handle anyone being behind the scenes any more). EvenContinue reading “Hewlett Packard: Stick to Plan A for Plan B”
Tag Archives: brand communications
From Behavioural Insights To Chris Moyles
Required listening for anyone in research, I think: All In The Mind Special: The Behavioural Insights Team. Interesting contributions to Claudia Hammond‘s Radio 4 documentary from the likes of Prof. Richard Thaler, Dr. David Halpern and Warwick University psychologist Neil Stewart as well as the more sceptical Nick Pearce of the IPPR. It’s all aboutContinue reading “From Behavioural Insights To Chris Moyles”
Angelic Upstarts: Lynx Turns Boys Into Men
I notice the Lynx Fallen Angel tv ads now have a comedy addendum (see above). What better way to seal the deal with the target audience than some irreverent visual gags with our now familiar fallen angelic lasses? Rule No1 of British popular culture is that where sex goes, comedy must surely follow – titterContinue reading “Angelic Upstarts: Lynx Turns Boys Into Men”
The future isn’t here yet – and it never will be
As WARC shows again today, to no one’s particular surprise, tv advertising gives a better return on investment than advertising in any other medium. Link: WARC on tv advertising. It’s another reminder of why we researchers need to be giving insights first and foremost into the whole picture of how people are behaving today. AndContinue reading “The future isn’t here yet – and it never will be”
Ancestry: taboos eroded by science
Branding gets into the tiniest nooks and crannies, doesn’t it? Including our own biology. For £340 you can buy the “Matriline and Y-Clan DNA Combo” pack from Oxford Ancestry Limited, run by Prof. Brian Sykes of Oxford University (whom you may remember from BBC’s Blood of the Vikings series). You send a DNA sample toContinue reading “Ancestry: taboos eroded by science”
Stewart Lee’s anti-marketing
Really enjoyed this little snippet – actually a trailer shown before the start of the second series of Stewart Lee’s Comedy Vehicle, but I’ve just seen it. (It’s time-shifted media consumption, you understand, not my being a bit all over the shop). Stewart Lee’s Social Network Marketing. The topical element to this is that theContinue reading “Stewart Lee’s anti-marketing”
Qualitative research and behavioural economics
Looking up at the bookshelf, there is Charles Leadbeater‘s We-Think, Dan Ariely‘s Predictably Irrational and kicking around the house somewhere is Thaler and Sunstein’s Nudge; not forgetting Blink by Malcolm Gladwell. Having been interested in these accessible paperbacks on “behavioural economics” (or, if you prefer, explanations of human behaviour and decision-making) for a while, itContinue reading “Qualitative research and behavioural economics”
Keef’s Life: how we laugh at our icons
Reading this review of Keith Richards‘ autobiography – Life– enthused me to browse through it again with renewed interest. It reminded me what a good read the book is, but also how well cross-fertilisation can happen between a work and the comments around it. Perhaps it’s me being overly interested in the opinions of others,Continue reading “Keef’s Life: how we laugh at our icons”
Marketing budget optimists
Is there something irrepressibly optimistic about marketers? Careful with the slightly misleading headline in Marketing Week about low confidence ( Marketing Week on Bellweather Report – Confidence.), because the budgets that have been set are more bullish than ursine. The article goes on to say that, yes, they are spending less – again – but:Continue reading “Marketing budget optimists”
Lovely alternative to PowerPoint
Just find a good cartoonist and a steady cameraperson … could be nice to do for a creds presentation, for example, rather than showing some stock slides. RSA animate presentation Idea from the RSA. So much good stuff on their website, check it out!
Strangers on the Shore 