As WARC shows again today, to no one’s particular surprise, tv advertising gives a better return on investment than advertising in any other medium. Link: WARC on tv advertising. It’s another reminder of why we researchers need to be giving insights first and foremost into the whole picture of how people are behaving today. AndContinue reading “The future isn’t here yet – and it never will be”
Category Archives: Innovation
Chairman of the Board
I’ve had a really stimulating day today moderating an online community for some NPD work – with more to come this evening and the next three days on and off. The training from 20/20 in the States was really clear I think, though getting set up is never as quick as people tell you. We’veContinue reading “Chairman of the Board”
Ancestry: taboos eroded by science
Branding gets into the tiniest nooks and crannies, doesn’t it? Including our own biology. For £340 you can buy the “Matriline and Y-Clan DNA Combo” pack from Oxford Ancestry Limited, run by Prof. Brian Sykes of Oxford University (whom you may remember from BBC’s Blood of the Vikings series). You send a DNA sample toContinue reading “Ancestry: taboos eroded by science”
Stampede of the Social Animals – more BE
David Brooks is the latest author to bring the reality of what goes on in the human mind into the public realm and the popular consciousness, with The Social Animal. Here he is talking about it (thanks RSA!) David Brooks video. Good timing as I’m reading Richard Layard‘s Happiness at the moment (in short, hisContinue reading “Stampede of the Social Animals – more BE”
Qualitative research and behavioural economics
Looking up at the bookshelf, there is Charles Leadbeater‘s We-Think, Dan Ariely‘s Predictably Irrational and kicking around the house somewhere is Thaler and Sunstein’s Nudge; not forgetting Blink by Malcolm Gladwell. Having been interested in these accessible paperbacks on “behavioural economics” (or, if you prefer, explanations of human behaviour and decision-making) for a while, itContinue reading “Qualitative research and behavioural economics”
Lovely alternative to PowerPoint
Just find a good cartoonist and a steady cameraperson … could be nice to do for a creds presentation, for example, rather than showing some stock slides. RSA animate presentation Idea from the RSA. So much good stuff on their website, check it out!
Strangers on the Shore 