Jonah Lehrer, whose The Decisive Moment – How The Brain Makes Up Its Mind I’m reading at the moment, has written a really interesting piece in Wired magazine about how we don’t just make things up, we can actually change our memories: Jonah Lehrer – How Social Conformity Affects Memory. There is, in particular, unacknowledgedContinue reading “Creating memories: Jonah Lehrer and faux Monty Python”
Category Archives: Brand communications
Angelic Upstarts: Lynx Turns Boys Into Men
I notice the Lynx Fallen Angel tv ads now have a comedy addendum (see above). What better way to seal the deal with the target audience than some irreverent visual gags with our now familiar fallen angelic lasses? Rule No1 of British popular culture is that where sex goes, comedy must surely follow – titterContinue reading “Angelic Upstarts: Lynx Turns Boys Into Men”
The future isn’t here yet – and it never will be
As WARC shows again today, to no one’s particular surprise, tv advertising gives a better return on investment than advertising in any other medium. Link: WARC on tv advertising. It’s another reminder of why we researchers need to be giving insights first and foremost into the whole picture of how people are behaving today. AndContinue reading “The future isn’t here yet – and it never will be”
Man of Aran: A Story For Our Times
I started off thinking I’d post on this because it was a thing of beauty, even though it’s not very current – and then I realised, it sort of is current, in a funny kind of way. (And anyway, why need we always privilege novelty over substance? Shore isn’t the News of the World.) There’sContinue reading “Man of Aran: A Story For Our Times”
Organ Freeman: Thaler on Nudge
Professor Richard Thaler, co-author of Nudge, is one of the most sought-after people in the world at the moment. His behavioural economics (BE) snowball is now well down the hill, has taken out some skiiers and is about to roll along the valley, chasing people around like that giant bubble thing from The Prisoner. HisContinue reading “Organ Freeman: Thaler on Nudge”
Stewart Lee’s anti-marketing
Really enjoyed this little snippet – actually a trailer shown before the start of the second series of Stewart Lee’s Comedy Vehicle, but I’ve just seen it. (It’s time-shifted media consumption, you understand, not my being a bit all over the shop). Stewart Lee’s Social Network Marketing. The topical element to this is that theContinue reading “Stewart Lee’s anti-marketing”
Stampede of the Social Animals – more BE
David Brooks is the latest author to bring the reality of what goes on in the human mind into the public realm and the popular consciousness, with The Social Animal. Here he is talking about it (thanks RSA!) David Brooks video. Good timing as I’m reading Richard Layard‘s Happiness at the moment (in short, hisContinue reading “Stampede of the Social Animals – more BE”
What’s It All For? More Happiness …
Steve Richards: \”Will Cameron\’s Idea of Happiness Last?\” It seems David Cameron was serious about bringing well-being into the heart of government decision-making – he’s still speechifying like a man possessed on the topic. Some interesting musings as ever by Steve Richards of The Independent on the politics of this. Whatever my thoughts about Cameron,Continue reading “What’s It All For? More Happiness …”
Qualitative research and behavioural economics
Looking up at the bookshelf, there is Charles Leadbeater‘s We-Think, Dan Ariely‘s Predictably Irrational and kicking around the house somewhere is Thaler and Sunstein’s Nudge; not forgetting Blink by Malcolm Gladwell. Having been interested in these accessible paperbacks on “behavioural economics” (or, if you prefer, explanations of human behaviour and decision-making) for a while, itContinue reading “Qualitative research and behavioural economics”
Edgelands, wastelands and The Fall
Paul Farley and Michael Symmons Roberts‘ book Edgelands – about the aesthetics and psycho-geography of forgotten interzones of “waste” land on the edges of our towns and cities – has been an inspiring and thought-provoking book of the week on Radio 4: Edgelands – R4 Book of the Week Anyone who watched Coast a coupleContinue reading “Edgelands, wastelands and The Fall”
Strangers on the Shore 