Everybody will be doing behavioural economics in qual

Do you see what I did there? The title’s speculative, but no more so than the communication to the American public by Barack Obama’s team two weeks before the 2008 Presidential Election, to get the vote out: “A Record Turnout Is Expected.” The Obama campaign realised that, at that stage in the campaign, detailed messagesContinue reading “Everybody will be doing behavioural economics in qual”

From Behavioural Insights To Chris Moyles

Required listening for anyone in research, I think: All In The Mind Special: The Behavioural Insights Team. Interesting contributions to Claudia Hammond‘s Radio 4 documentary from the likes of Prof. Richard Thaler, Dr. David Halpern and Warwick University psychologist Neil Stewart as well as the more sceptical Nick Pearce of the IPPR. It’s all aboutContinue reading “From Behavioural Insights To Chris Moyles”

Man of Aran: A Story For Our Times

I started off thinking I’d post on this because it was a thing of beauty, even though it’s not very current – and then I realised, it sort of is current, in a funny kind of way.  (And anyway, why need we always privilege novelty over substance? Shore isn’t the News of the World.) There’sContinue reading “Man of Aran: A Story For Our Times”

Organ Freeman: Thaler on Nudge

Professor Richard Thaler, co-author of Nudge, is one of the most sought-after people in the world at the moment. His behavioural economics (BE) snowball is now well down the hill, has taken out some skiiers and is about to roll along the valley, chasing people around like that giant bubble thing from The Prisoner. HisContinue reading “Organ Freeman: Thaler on Nudge”

Chairman of the Board

I’ve had a really stimulating day today moderating an online community for some NPD work – with more to come this evening and the next three days on and off. The training from 20/20 in the States was really clear I think, though getting set up is never as quick as people tell you. We’veContinue reading “Chairman of the Board”

The life of a diplomat awaits

This is one ambassador’s reception where a handful of Ferrero Rocher is about the best the guests can hope for. I have agreed to become an “AQR Ambassador” – hoping it will be more like “Ambassador to the United Nations” than “Austin Ambassador”. Thanks Rose Molloy and Andrea Higgins for suggesting this, though Andrea explainedContinue reading “The life of a diplomat awaits”

Stampede of the Social Animals – more BE

David Brooks is the latest author to bring the reality of what goes on in the human mind into the public realm and the popular consciousness, with The Social Animal. Here he is talking about it (thanks RSA!) David Brooks video. Good timing as I’m reading Richard Layard‘s Happiness at the moment (in short, hisContinue reading “Stampede of the Social Animals – more BE”

What’s It All For? More Happiness …

Steve Richards: \”Will Cameron\’s Idea of Happiness Last?\” It seems David Cameron was serious about bringing well-being into the heart of government decision-making – he’s still speechifying like a man possessed on the topic.  Some interesting musings as ever by Steve Richards of The Independent on the politics of this. Whatever my thoughts about Cameron,Continue reading “What’s It All For? More Happiness …”

Qualitative research and behavioural economics

Looking up at the bookshelf, there is Charles Leadbeater‘s We-Think, Dan Ariely‘s Predictably Irrational and kicking around the house somewhere is Thaler and Sunstein’s Nudge; not forgetting Blink by Malcolm Gladwell. Having been interested in these accessible paperbacks on “behavioural economics” (or, if you prefer, explanations of human behaviour and decision-making) for a while, itContinue reading “Qualitative research and behavioural economics”

Qual’s harder than it looks … no kidding, girlfriend

Interesting discussion on Today this morning about the “alternative census” done by the champion of numerical literacy the More Or Less programme, among their listeners. More or Less on Radio 4 – alternative census. Unusual to hear the nature of qualitative data discussed half-decently in the media, albeit for 30 seconds. As a qual practitionerContinue reading “Qual’s harder than it looks … no kidding, girlfriend”